Northland Fishing Tackle Acquires Bagley Bait Company

Northland Fishing Tackle acquired Bagley Bait Company. The acquisition will grow Northland’s line of product offerings into new markets and product lines. Along with Bagley Bait Company, designer Jarmo Rapala joins the team at Northland.

JCPenney Reopens 150 More Stores

JCPenney, which filed for bankruptcy protection on May 15, said it has reopened 150 more stores bringing the total number of locations that it has reopened during COVID-19 to 304. Nearly 500 stores should be reopened by June 3

Decathlon’s Debt Ratings Affirmed By S&P Despite COVID-19 Impact

S&P Global Ratings said it expects Decathlon’s sales, earnings and cash generation “will decline sharply” in 2020 versus 2019 due to government COVID-19 lockdown measures that closed the majority of its stores. But the rating agency affirmed its  ‘A-2’ short-term rating on the company as it expects the French sporting goods chain’s strong record of 10 percent to 15 percent annual growth to resume in 2022.

The 2020 Boston Marathon Has Been Canceled

The Boston Marathon has been canceled for the first time in its 124-year history. The Boston Athletic Association (B.A.A.) said Thursday that they instead will have a “virtual event” in which participants who verify that they ran 26.2 miles on their own will receive their finisher’s medal. 

PickUp Raises Seed Funding

PickUp, a technology platform that helps media companies make sports content more interactive, has raised initial funding in a seed round led by KB Partners, and will launch later this year.

Under Armour Announces Phased Store Reopenings In North America

Under Armour announced details for the phased reopening of its owned stores in North America. The company reopened its first U.S. stores to customers on May 15, and opened additional stores last week. By this Friday, Under Armour will have welcomed customers back to nearly 50 percent of its North America stores.

Peloton Teams With ESPN For First Ever Pro-Athlete All-Star Ride

ESPN will air Peloton’s first-ever All-Star Ride on Saturday, May 30, featuring 16 pro-athlete participants (eight men and eight women) from across the sports landscape, all of whom are current Peloton members. If the participating pro athletes collectively reach an output of 3,000, Peloton will donate one million meals to the Food Bank for New York City.