The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the Take Me Fishing brand. According to the current Special Report on Fishing, “relaxing and unwinding” is the No. 1 experience associated with the activity. The report also found that nearly 1-in-3 participants said the best thing about fishing is “getting away from the usual demands of life.”
“Fishing isn’t just about the fish,” said Stephanie Vatalaro, senior VP of marketing and communications for RBFF. “People have long turned to fishing and boating for stress relief. Given the uncertainty in today’s world, there’s something uniquely appealing about the calming effect of the water. For many people, fishing and boating are lifelines to mental health and wellness.”
Additional data suggests that interest in fishing and boating has continued to grow amid the COVID-19 pandemic. According to a recent poll, 1-in-5 Americans said they were more likely now to try the activities than they were prior to the pandemic. Among parents, the statistic is 1-in-4.
“The outdoors is a welcome remedy to stress and anxiety,” said Dr. Sue Varma, a nationally recognized psychiatrist partnering with Take Me Fishing. “Being in nature supports each of the four M’s of mental health: Mindfulness, Mastery, Meaningful engagement and Movement. Fishing, in particular, encourages mindfulness by helping you get away from distractions, it supports mastery by teaching you a new skill, it provides meaningful engagement through quality time with others you may be quarantining with, and it promotes physical movement by getting you outside without requiring a strenuous workout. Looking at fishing from a psychiatrist’s perspective, it’s a smart way to follow social distancing guidelines while prioritizing your health and wellness.”
Those interested in joining the Get On Board movement can visit TakeMeFishing.org/GetOnBoard or DiscoverBoating.com and use the social media hashtag #TheWaterIsOpen. Website resources include how-to guides for getting started fishing and boating, an interactive map of places to fish as well as local water-access updates to help people recreate responsibly.
“Whoever you are, we could all use a little encouragement right now,” said Vatalaro. “Whether you’re experienced at fishing and boating or a complete newcomer, now’s a great time to gear up, get out and leave worry in your wake. The water is open to everyone, and we’re all invited to heed the call and Get On Board.”
Photo courtesy Take Me Fishing/Get On Board