The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 29, 2020 covered in the SGB Updates — delivered to your inbox every business day. From the SGB Media family to yours, we wish everyone a safe and Happy July 4th holiday!
Author: SGB Media

U.S. Economy Adds 4.8 Million Jobs In June; Retail Doubles May Gains
The U.S. Bureau of Labor Statistics reported that total non-farm payroll employment rose by 4.8 million in June, and the unemployment rate declined to 11.1 percent. Analysts had projected the addition of just 3.1 million jobs resulting in a 12.2 percent unemployment rate.

AIM Sells SNEWS, Backpacker, SKI And Other Titles To BRAIN, VeloNews Parent
Today’s topsy-turvy media landscape just got a bit topsier and turvier with Pocket Outdoor Media’s (POM) end-of-June acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM). Included in the acquisition are AIM titles Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Entertainment, Oxygen, IDEA Health and Fitness Association, Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.

PrimaLoft Inks Global License Agreement With Fiberpartner
PrimaLoft, Inc. inked a licensing agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. The agreement allows Fiberpartner to develop the use of Primaloft’s PrimaLoft Bio technology in multiple new industries.

DeSantis Gunhide Partners With The Evans Group
DeSantis Gunhide, a U.S. manufacturer of holsters and accessories, based in Amityville, NY, announced a partnership with The Evans Group, a multi-line independent sales organization.

Walther Hires VP, Marketing And Product Development
Walther Arms announced the hiring of Jens Krogh as VP of marketing & product development. Kroghs’ past work with firearms brands includes Benelli, STI International, Adams Arms, and, Blaser USA.

University Of Denver Adding Women’s Triathlon As Varsity Sport
USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and the ninth at the NCAA Division I level to add the sport.

2020 Bicycle Leadership Conference Going Virtual
The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to September 29 – October 1, will move to an online interactive “Virtual BLC” due to COVID-19.

NRF: Pandemic Recession Could Already Be Easing
The economic downturn brought on by the coronavirus pandemic has officially been declared a recession, but National Retail Federation Chief Economist Jack Kleinhenz said the key question is how long it will last.

Survey Projects Strong Sports Engagement When Sports Return
According to a survey from Kantar Sports Monitor, 82 percent of sports fans expect that they’ll be either more engaged or equally engaged once they return

UAH Extends Partnership With BSN Sports And Nike
The University of Alabama in Huntsville Department of Athletics announced that it has extended its partnership with Nike as the official apparel, footwear, and uniforms of UAH Athletics. BSN will also serve as the official equipment provider.

AAFA Welcomes USMCA Implementation
American Apparel & Footwear Association (AAFA) President and CEO Steve Lamar welcomed the implementation of the U.S.-Mexico-Canada Agreement (USMCA) ahead of its entry into force on July 1.

Firearms Background Checks Surge 136 Percent In June
The FBI completed 2.18 million gun background checks on an NSSF-adjusted basis in June, a hike of 135.7 percent compared to the June 2019 NSSF-adjusted NICS figure of 924,054. The rate builds on gains of 75.2 percent in May, 69.1 percent in April and 41 percent in March.

Minor League Baseball Cancels 2020 Season
Minor League Baseball, on Wednesday, canceled its season because of the spread of the coronavirus marking the first time in the organization’s 120-year history that it has called off a full season.

USA Football Plans Youth Football Return In 2020
USA Football has introduced a phased-approach plan for the return of youth football this year. The organization followed guidelines provided by the CDC and worked with the U.S. Olympic and Paralympic Committee (USOPC) and the National Federation of State High School Associations in developing the plan.