Speaking at the 2020 Stifel Cross Sector Insights Conference, Steve Rendle, VF Corp.’s chairman, president and CEO, said moves beginning in 2017 to reposition the business are serving the company “very, very well to navigate these times.” But he also believes VF is well-positioned to take advantage of four emerging trends accelerated by COVID-19: outdoor appreciation, health and well-being, sustainability and casual lifestyle.
Author: SGB Media

Camping Accounted For Only 2.3 Percent Of National Parks Visitor Spending In 2019
The U.S. Interior Dept. released its annual National Park Service Visitor Spending Effects Report for 2019 and found that over 327.5 million park visitors spent nearly $21.0 billion in local gateway regions in 2019 while visiting National Park Service lands across the country.

Brunswick Corp. Promotes Two People To Key Finance Positions
The Brunswick Corporation board of directors has appointed Ryan M. Gwillim as senior vice president and CFO, effective immediately. Brian Frey, has been promoted to vice president and treasurer.

HuntStand Hires VP For Corporate Relations And Strategic Partnerships
HuntStand has added Brian Murphy to its team as VP of corporate relations and strategic partnerships. Murphy served previously as CEO of the Quality Deer Management Association for the past 23 years.

Vans Opens First Official Building In Japan
Vans has opened the first Vans building in Japan. The three-floor building located at the center of Harajuku, Tokyo, comprised multiple zones of different product ranges.

PeopleForBikes Promotes Three To Senior Leadership Team
PeopleForBikes has promoted three current staff members to vice president positions, rounding out the leadership team at the helm of the national bike advocacy and industry organization.

Apex Global Brands Shrinks Q1 Loss
Apex Global Brands, the parent of Hi-Tec, Cherokee and Tony Hawk, narrowed its loss in the first quarter despite a revenue decline due to the non-renewal of certain license agreements along with the impacts of COVID-19. The company received an extension of its forbearance agreement with its lenders, including a suspension of interest and principal payments.

Converse Signs First Female Basketball Player
Converse signed Natasha Cloud, the star guard of the Washington Mystics guard. She becomes the first female basketball player to ever ink a deal with the storied athletic brand.

Report: U.S. Cycling Market Surges in April With Sales Up 75 Percent
The NPD Group is reporting that April sales for traditional bikes, indoor bikes, parts, helmets, and other accessories grew a combined 75 percent to $1 billion compared to last year.

Wigwam Mills Sued By Terminated CEO
Wigwam Mills Inc. has been sued by its former CEO for issues stemming from his April termination from the company.

Adidas VP Joins Cole Haan
Cole Haan Inc. appointed Andrew Rudolph as senior vice president, North American wholesale sales. Rudolph was vice president, wholesale sales USA at Adidas Group.

Wigwam Mills Sued By Former CEO For Termination-Related Issues
The Wisconsin sock maker is facing a lawsuit filed by its former CEO for issues surrounding his termination in April 2020.

Topgolf Earns U.S. Best Managed Companies Award
Topgolf Entertainment Group has been recognized with the U.S. Best Managed Companies award, sponsored by Deloitte Private and The Wall Street Journal. As part of its inaugural program in the U.S., this award recognizes private companies demonstrating excellence in strategy, execution, culture and financials.

Hydrow Announces $25M In Funding
Hydrow, the connected at-home rowing system, has secured $25 million in financing led by L Catterton, the private equity firm. The fundraising also includes support from the brand’s other existing investors including Rx3 Ventures (Co-founded by Greenbay Packers Quarterback Aaron Rodgers). This extension will bring the total capital raised to $52 million.

Dick’s SG Launches Two New Concept Stores
Dick’s Sporting Goods said it will be expanding its nationwide footprint with the opening of two new concept stores – Overtime by Dick’s Sporting Goods and Dick’s Sporting Goods Warehouse. With these openings, Dick’s will have 11 outlet and clearance centers open in nine different states.