Aisle Talk Week Of June 29, 2020

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 29, 2020 covered in the SGB Updates — delivered to your inbox every business day. From the SGB Media family to yours, we wish everyone a safe and Happy July 4th holiday!

AIM Sells SNEWS, Backpacker, SKI And Other Titles To BRAIN, VeloNews Parent

Today’s topsy-turvy media landscape just got a bit topsier and turvier with Pocket Outdoor Media’s (POM) end-of-June acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM). Included in the acquisition are AIM titles Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Entertainment, Oxygen, IDEA Health and Fitness Association, Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.

PrimaLoft Inks Global License Agreement With Fiberpartner

PrimaLoft, Inc. inked a licensing agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. The agreement allows Fiberpartner to develop the use of Primaloft’s PrimaLoft Bio technology in multiple new industries.

University Of Denver Adding Women’s Triathlon As Varsity Sport

USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and the ninth at the NCAA Division I level to add the sport.

NRF: Pandemic Recession Could Already Be Easing

The economic downturn brought on by the coronavirus pandemic has officially been declared a recession, but National Retail Federation Chief Economist Jack Kleinhenz said the key question is how long it will last.

UAH Extends Partnership With BSN Sports And Nike

The University of Alabama in Huntsville Department of Athletics announced that it has extended its partnership with Nike as the official apparel, footwear, and uniforms of UAH Athletics. BSN will also serve as the official equipment provider.

AAFA Welcomes USMCA Implementation

American Apparel & Footwear Association (AAFA) President and CEO Steve Lamar welcomed the implementation of the U.S.-Mexico-Canada Agreement (USMCA) ahead of its entry into force on July 1.

Firearms Background Checks Surge 136 Percent In June

The FBI completed 2.18 million gun background checks on an NSSF-adjusted basis in June, a hike of 135.7 percent compared to the June 2019 NSSF-adjusted NICS figure of 924,054. The rate builds on gains of 75.2 percent in May, 69.1 percent in April and 41 percent in March.

Minor League Baseball Cancels 2020 Season

Minor League Baseball, on Wednesday, canceled its season because of the spread of the coronavirus marking the first time in the organization’s 120-year history that it has called off a full season.

USA Football Plans Youth Football Return In 2020

USA Football has introduced a phased-approach plan for the return of youth football this year. The organization followed guidelines provided by the CDC and worked with the U.S. Olympic and Paralympic Committee (USOPC) and the National Federation of State High School Associations in developing the plan.