Snowsports Industries America (SIA) recently released the results of a first-of-its-kind survey on the impact COVID-19 has had on skier and riders’ spending, shopping, planning, and shredding habits for the upcoming winter season.
Author: SGB Media
Aisle Talk Week Of September 14, 2020
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of September 14, 2020 covered in the SGB Updates — delivered to your inbox every business day.
Report: Lululemon May Sign Jimmy Butler
Jimmy Butler, the star guard of the Miami Heat, is reportedly on the verge of a partnership with Lululemon, according to a report from ESPN.
FP Movement To Open First Stores
FP Movement, Free People’s activewear subbrand, is opening its first stand-alone location in Century City, CA on October 16, followed by a store in Boulder, CO on November 27.
Camping World Announces 75 Percent Increase In Special Quarterly Dividend
Camping World Holdings Inc. announced that its Board of Directors has approved a 75 percent increase in the company’s quarterly special dividend paid to holders of the company’s Class A Common Stock from 8 cents per share to 14 cents per share.
Macron Replaces Under Armour As Welsh Rugby Sponsor
Macron has signed on as the Welsh Rugby Union’s official technical partner. The partnership comes after it was announced in April last year that the WRU and Under Armour would end their nine-year agreement four years early.
Deloitte Predicts Modest Holiday Gains
Holiday retail sales are likely to increase between 1 percent and 1.5 percent, according to Deloitte’s annual holiday retail forecast. Deloitte also forecasts that e-commerce sales will grow by 25 percent to 35 percent, year-over-year, during the 2020-2021 holiday season, compared to sales increasing by 14.7 percent in 2019.
NCAA Picks Late-November Start For College Basketball Season
The Division I Council approved moving the first game date in Division I Men’s and Women’s basketball to November 25 for the 2020/21 season.
Walmart Will Raise Wages For 165,000 Employees
Walmart is increasing pay for approximately 165,000 hourly employees across U.S. stores by introducing new leadership roles and “cross-training opportunities.”
HanesBrands Pivots To Virtual Learning To Preserve Employee Continuing Education Program
HanesBrands is preserving its employee continuing education program in Central America and the Caribbean during the COVID-19 pandemic by pivoting to remote learning.
Puma Golf Extends Contract With Gary Woodland
Puma Golf announced a multi-year extension of its relationship with PGA Tour professional and 2019 U.S. Open winner, Gary Woodland.
Therabody Signs DeAndre Hopkins As Brand Ambassador
Therabody welcomed professional football player DeAndre Hopkins to the company as its newest investor and athlete brand ambassador.
Vista Outdoor Touts Outdoor Momentum
“One of the silver linings of this coronavirus is people do really want to get outside and recreate,” Vista Outdoor’s CEO Christopher Metz said at C.L. King’s 18th Annual Best Ideas Conference.
Hybrid Apparel Appoints New Licensing Lead
Hybrid Apparel, based in Cypress, CA, announced it has hired Colleen O’Neill as executive vice president, licensing & strategic partnerships, according to CEO Bill Hutchison. O’Neill becomes the company’s new licensing lead after Shaun Rachau transitions to a new position as executive vice president, digital & strategic growth.
Tonal Announces $110M In New Capital
Tonal, the connected fitness startup based in San Francisco, CA supporting strength training, announced $110 million in new capital. New investors include Delta-v Capital, the Amazon Alexa Fund, and Mousse Partners, as well as athletes, Stephen Curry, Paul George and Michelle Wie.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal