Safilo Group announces its first eyewear product from recycled plastic made for The Ocean Cleanup, the Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The sunglasses are made with injected plastic from the Great Pacific Garbage Patch (GPGP), using an upcycling process able to include types of plastic […]
Author: SGB Media
Gympass Adds Wellness Coaching
Gympass announced the expansion of its offerings with the addition of wellness coaching sessions. The launch comes as recent research conducted by Gympass found that 69 percent of employees have experienced burnout since remote working was mandated. Data gathered from its recent global survey, Gympass found that nearly 95 percent of respondents said that their […]

Aisle Talk Week Of October 19, 2020
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of October 19, 2020, covered in the SGB Updates and delivered to your inbox every business day.
ISA TanTec To Launch Creation Of Sustainable Materials Division
ISA TanTec announced the launch of COSM (Creation of Sustainable Materials) Division, which specializes in the development and production of sustainable products alongside its leather production. The first two materials to launch are HyphaLite (available Q121) and VeraLite (available Q221). “For more than two years, we have been investigating and researching with scientists to build […]

Blaser Group USA To Oversee Operations In Canada For Blaser, Mauser And Sauer Brands
Blaser Group USA is now overseeing sales and marketing operations in Canada for the Blaser, Mauser and Sauer brands. The consolidation of operations in the North American market strengthens the group as it expands the distribution of its German firearms brands.

Clarus Corp. Withdraws Proposed Registered Offering Of Convertible Senior Notes
Clarus Corporation announced that, as a result of equity capital markets volatility it has decided not to proceed with its previously announced proposed registered offering of convertible senior notes due 2026 in the aggregate amount of $85 million.

L.L Bean Opens Store In Toronto
L.L Bean opened its fourth store in Canada after marking its entry into the country two years ago. The new store is located in Don Mills in Toronto.

Freemotion Launches iFit-powered 22 Series
Freemotion announced the global launch of its iFit-powered 22 Series — a cardio range of equipment with interactive, connected fitness capabilities for commercial fitness facilities. Integrating product design and on-demand, digital content, gives users an immersive and personalized virtual training experience. Available late 2020, the 22 Series includes its Reflex Treadmill, Incline Trainer and CoachBike. […]

Ben Hogan Introduces GS53 MAX Driver
The Ben Hogan Golf Equipment Company introduced the GS53 MAX Driver featuring a lightweight Carbon Composite Crown designed to maximize distance and forgiveness. Specs include: The GS53 MAX is offered in any one of three shafts with 22 percent larger and 11 percent taller face than the 445cc GS53 Driver, which will remain in the […]

Gap Sets Goal To Double Athleta’s Revenues By 2023
At its Investor Day presentation, Gap Inc. set a goal to double Athleta’s sales to $2 billion from $1 billion currently.

FDRA Survey: Buying Shoes During Holiday Shopping Season; Casual And Athletic Footwear Tops The List
According to FDRA’s 2020 Holiday Shoe Sales Survey, 43 percent of shoppers are most likely to purchase casual shoes this holiday season, followed by 36 percent who will be buying athletic shoes, and 20 percent who are planning to purchase fashion/dress shoes or boots.

2021 Louisville Slugger Performance Bats Launch
The 2021 Louisville Slugger performance bats dropped for both BBCOR and USSSA. A quick summary… BBCOR The lineup is headlined by 2021 Meta (-3), Omaha (-3) and Solor (-3); for power hitters Meta PWR (3). USSSA The Meta is all-new for the 2021 lineup. Available in three weight drops (-10, -8, -5), and is a […]
National Ski Patrol Partners With Nikwax
For over 40 years Nikwax has made sustainability and performance a priority — never using PFCs, carbon balancing in its operations, to the 2020 milestone of making all of its products from 100 percent recycled plastic. Nikwax announced it will partner with the National Ski Patrol as its official partner for washing and waterproofing products. […]

Wiivv Wearables Changes Name To FitMyFoot Under New Leadership
Wiivv Wearables Inc. announced plans to transform the company into FitMyFoot, specializing in foot wellness. The new name brings with it the appointment of former Microsoft marketing executive Chris Jolley to CEO and promotion of footwear expert Brett Ritter to president.

Golf Rounds Played Jump Again In September
Golf rounds played rose 25.5 percent for the month of September and are now up 8.7 percent in the year-to-date period, according to Golf Datatech.