Report: New Era Preparing for Initial Public Offering

New Era Cap, LLC is reportedly talking to law firms and investment banks as part of a plan to go public next year. The IPO comes after fourth-generation company leader Chris Koch stepped down last fall from daily operations as private equity firms bought a significant stake in the headwear manufacturer.

Anon Encourages You to Free Your Line This Winter

BURLINGTON, VT (November 14, 2022) Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with deep roots in active lifestyle, has teamed up with visual artist Shantell Martin to create a unique collection of ski/snowboard accessories and lifestyle apparel. With something for everyone, this collection celebrates the essence of individuality on the […]

Anon Debuts Perceive Polarized Sunglasses

Anon Optics, the ski and snowboard helmet and goggle technology manufacturer, has created a sunglass collection that will debut May 2. Following the release of its lens technology Perceive in 2020 for snowsports goggles, Anon expanded its eyewear offering to include sunglasses with Perceive polarized high contrast lenses. This collection includes three styles—Advocate, Promoter and […]

Thermacell Launches Its Zone Mosquito Repeller

Thermacell Repellents, Inc. announces the launch of its Thermacell E55 Rechargeable Mosquito Repeller. With a 20-foot zone of mosquito protection, the E55 provides an “80 percent larger zone of mosquito protection than previous Thermacell mosquito repellers,” said the brand. The E55 builds upon its rechargeable technology, Thermacell introduced with Radius in 2018 but is now […]

Prepare for the next evolution in on-snow helmet safety

Anon introduced its Winter 2021 helmet collection with WaveCel technology. The Merak WaveCel and the Logan WaveCel helmets are the first snowsports models in its line designed with this head protection technology, which Anon has exclusive rights to in the snowsports category for the 2021 season. The technology is designed to prevent snow-related head injuries. […]

Anon Gears Up With Backbone Media

Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the snowsports space.

Kodiak Pairs Up with Backbone Media

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear. “As we celebrate […]

Gerber Gear Partners With Randy Newberg For Innovative Field Dressing Tools

Portland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection is now available on, and features two new tools: the Randy Newberg DTS (Dual Tool System) and the Randy Newberg EBS (Exchangeable […]