Author: Jill Thomas

Collection of lifestyle footwear for men and women celebrates the Canadian boot brand’s 110th anniversary (Read More)

Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the snowsports space. (Read More)

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and... (Read More)

Portland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg... (Read More)

Uncharted Society to offer experiences to explore epic playgrounds on Sea-Doo, Can-Am or Ski-Doo Vehicles (Read More)

Scientific research by Thermacell has shown that mosquitoes have dining preferences and that specific steps will take you off their menu (Read More)

Wetter and warmer climate will bring more mosquitoes, while new survey from Thermacell finds Americans spending more time outdoors during Coronavirus pandemic (Read More)

Brand reveals new sustainably sourced organic apparel. (Read More)

Announcing new partnership with Global Sales Guys. (Read More)

Boca Raton, FL, September 24, 2019—4ocean, the purpose-driven company founded to help end the world’s ocean plastic crisis, has officially joined 1% for the Planet, committing to donate 1% of annual sales to support non-profit... (Read More)

Venice, CA, September 18, 2019 – Inspired by life on and beyond the mountains, California-based Holden Outerwear makes stylish performance outerwear for adventures that go from city to summit. Today, Holden expands their... (Read More)