Treksta, a South Korean based maker of hiking and trail running footwear, has become a major sponsor of the Banff Mountain Film Festival World Tour…
Author: Charlie Lunan
L.L.Bean to Outfit More than 1,000 Yogis
L.L.Bean will outfit more than 1,000 yoga instructors and staff as the official active apparel sponsor of the third annual Maine YogaFest in Portland, ME…
Arc’teryx Named One of Canada’s Greenest Employers
Arc'Teryx Equipment Inc. of North Vancouver, BC, has been named to Canada's Greenest Employers, a list recognizing employers doing the most to create a culture of environmental awareness…
RYU Apparel Chairman and CEO Ups Stake in Company
RYU Apparel Inc. announced that the family of its Chairman and CEO increased their equity stake in the athletic apparel brand by CA$800,000 via a recent private placement…
Yakima, IMBA, Subaru and Leave No Trace Launch Campaign
Yakima, together with its longtime partners Leave No Trace (LNT), International Mountain Bike Association (IMBA) and Subaru, has launched a social media campaign to promote outdoor stewardship…
Blue Ridge Outdoors Magazine Joins The Conservation Alliance
Blue Ridge Outdoors Magazine, the definitive guide to outdoor sports, health, and adventure travel in the Southeast and Mid-Atlantic, gives back to the outdoors by becoming the newest member of The Conservation Alliance…
Americans Less Active in 2014
Americans became less active in 2014, according to the 2015 Participation Report released Wednesday by six trade associations representing companies in the fitness, snow sports, outdoor, tennis, golf and health club industries…
Target and Sports Authority Offer Durban Folding Bikes
Target and Sports Authority have begun selling Durban folding bikes in the $249.99 to $1,499 price range at www.target.com and in select Sports Authority stores across the country…
Currie Tech Hires Midwest Territory Manager
Currie Technologies, a division of Accell North America and maker of IZIP and eFlow electric bikes, has appointed Mark Rushmann as its midwest territory manager…
Glukos Closes Series A Funding Round
The Glukos Company Inc., a natural performance energy foods brand, has closed Series A funding in advance of its upcoming launch at sporting goods, running, cycling, outdoor, golf…
Costa Growth Contributes to Essilor’s Q1 Growth
Essilor International reported strong sales of the Costa sunglasses in the United States and its Bolon brand in China helped drive sales to €1.66 billion for the first quarter ended March 31, up 12.7 percent in currency-neutral (c-n) terms…
ECRM Acquires PressCamp
Efficient Collaborative Retail Marketing (ECRM) has acquired PressCamp, a media-meet-manufacturer event business focused on the cycling industry, from Lifeboat Events, LLC…
Sportsman’s Warehouse to Open Sixth Oregon Location April 25
Sportsman's Warehouse has scheduled the grand opening for its new location in Klamath Falls, OR for Saturday, April 25…
Birmingham Bike Share System to Include 100 e-Bikes
Birmingham, AL will become the first city in the Americas to integrate e-bikes into its bike sharing system this fall, according to two Canadian companies that will deliver the bikes this fall…
EVantage Debuting New Polaris e-Bike at Toyota Grand Prix
E-bike promoter EVantage USA Inc. is taking advantage of a ban on gas combustion engines from the infields of certain open-wheel race tracks to promote its Polaris electric fat bikes…
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