The outdoor industry lost several leaders in 2007. Roswell Brayton, Jr., Woolrich’s president, passed away suddenly last week at age 55. Michael Corvino, president of JanSport, was killed July 14 in a car accident. Footwear veteran Jacques Lavertue, presi
Author: Charlie Lunan
Champion Adventure Racer Joins Newton Running
Newton Running has hired world champion adventure racer Ian Adamson as its new technical advisor. Adamson will assist in product development for Newton, working alongside chief designer and vice president, Danny Abshire….
adidas Golf Hires NYCA As Ad Agency of Record
Adidas Golf has hired Encinitas, Calif.-based NYCA to plan and execute the brand's global creative and communication strategies for all shirts, pants, shoes, outerwear and eyewear….
Base Camp Names Social Media Director
Base Camp Communications hired Kendall Card as director of social media. The P.R. agency said Card would head up its social media, social networking, word-of-mouth and online community initiatives. Card will oversee blogging, vlogging and podcasting, as w
Hibbett Sports Names President and COO
Hibbett Sports, Inc. said that Nissan Joseph will join the company as president and COO. Mr. Joseph will report to Mickey Newsome, chairman and CEO, and is expected to begin his duties by early February 2008. Prior to joining Hibbett, Nissan served as pr
Field and Stream apparel licensed
The Field & Stream Licenses Company has signed a license with C-Life Group, Ltd. to produce and market a collection of Field & Stream imprinted tees and fleece for men, women and children. C-Life’s Field & Stream will sell the apparel at mid-tier departme
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal