SGB Apparel

Supreme Court Rules NCAA Can’t Limit Benefits To Student Athletes

The Supreme Court ruled unanimously on Monday that the NCAA cannot limit education-related benefits, like computers, musical instruments and paid internships, that colleges could offer their star student-athletes. The ruling opens the door for future legal challenges in the NCAA’s decades-old fight over paying student-athletes.

PXG Opens Eighth Store

PXG, the golf club maker, announced the opening its eighth U.S. location. The latest, a more than 4,000-square-foot facility in The Shops at Norterra in the company’s home state of Arizona, marks the third PXG store to open in the past 12 months.

FTI Consulting Projects U.S. Online Retail Sales To Reach $865 Billion in 2021

With an improving economic outlook and accelerating growth of online shopping since the start of the COVID-19 pandemic, the Retail & Consumer Products practice at FTI Consulting, Inc. projects U.S. online retail sales will reach $865 billion in 2021, with nearly two-thirds of Amazon Prime Day shoppers surveyed saying they intend to spend more during this year’s event than they did in 2020.

Adidas Partners With Delta Galil

Adidas announced a global licensing agreement that will see Delta Galil design, manufacture and distribute men’s and women’s underwear collections under Adidas’ Badge of Sport and Originals labels. Launching for Spring 2022, the collections will be available in the APAC, EMEA, Europe and Latin America regions, with the women’s collections also launching in North America.

WIT Fitness Announces Global Partnership With CrossFit

London-based sportswear retailer WIT Fitness and CrossFit, LLC have signed a multi-year global e-commerce and retail partnership in which WIT will operate an official online CrossFit store, sell CrossFit-branded gear at its flagship London store and future physical locations globally, and have a retail presence at the CrossFit Games and other CrossFit events.

TSM FTX Names VP Of Apparel

North American esports organization TSM FTX appointed Erik Marino as VP of apparel. Marino joins TSM FTX from gaming organization FaZe Clan, where he served as executive creative director.

Fabletics Signs On As Official Active Lifestyle Partner Of Tough Mudder

Fabletics announced it had been named the official active lifestyle partner of Tough Mudder.  Craft Sportswear in April entered into a multi-year global partnership to become its “Official Performance Apparel and Footwear” of the series. Previously, Merrell was its footwear sponsor, and Alanic was its apparel partner.