Honey Stinger Expands Sales Team
Honey Stinger has added Jerard Whitehead to its sales team in the role of grocery category manager and Shannon Lane in the new role of key account manager for sports and outdoor categories…
Adidas AG Extends Glenn Bennett, Robin Stalker to 2018
The Adidas AG Supervisory Board extended the mandates of executive board members Glenn Bennett, responsible for global operations, and Robin Stalker, chief financial officer, by another three years beyond 2015 until March 2018…
Fleet Feet Acquires Metro Run and Walk
Fleet Feet, Incorporated announced the purchase of Metro Run and Walk in Mishawaka, IN, which is adjacent to South Bend. The formal acquisition is the 123rd store for the company. The company also said it will open six new franchises in May and June in th
47 Brand Chooses Centerstone Technologies as B2B E-commerce Vendor
47 Brand, a premium global sports lifestyle company, and CenterStone Technologies, Inc., an international developer of Web-based B2B e-commerce software, are collaborating on opening up 47 Brand for business 24 x 7…
Superfeet Appoints VP of Marketing and Product
Superfeet has named Eric Hayes as the new vice president of marketing and product…
Equip Outdoor to Discontinue Lowe Alpine Apparel
UK-based Equip Outdoor Technologies will discontinue Lowe Alpine's apparel line after this fall/winter season so it can focus resources on its established Rab technical apparel brand and Lowe Alpine packs…
Thermacell Partners With Backbone Media
Thermacell Partners With Backbone Media to Promote Mosquito Repellent Products…
New Balance Signs World Class Triathlete
New Balance announced the signing of their latest Team New Balance triathlete, reigning Ironman World Champion and Kona record holder Mirinda Carfrae. Carfrae joins reigning Ironman 70.3 World Champion Sebastian Kienle and reigning ITU World Champion…
Oiselle Threatened with Legal Action by USATF Over Altered Photo
USA Track & Field (USATF) sent a cease-and-desist letter to Oiselle, the women's run apparel brand, over some doctored photos of Team USA uniforms from the World Relays. The altered image replace the Nike logo with those of Oiselle and some other br
Flying Arrow Archery Selects Marketing Company
Flying Arrow Archery, LLC has selected StarkGrowth as its public relations and marketing agency of record, effective immediately…
NSGA: Participation Up in One Third of Activities Tracked in 2013
The National Sporting Goods Association (NSGA) reports that participation grew in only one-third of the 51 sports and recreational activities it tracks in 2013 compared with 2012. Among the losers were…
K2 Sports Names Wallace VP of US Sales
K2 Sports appointed Ben Wallace vice president of U.S. sales, which puts him over sales management teams for K2 Skis, K2 Snowboarding, K2 Inline skates, Ride Snowboards, Line Skis, Full Tilt Boots, Madshus Nordic, Backcountry Access and Atlas and Tubbs sn
Ticla Names Reps for Southwest and Midwest
Ticla, founded in 2012 to bring quality camping gear to car and festival campers, has signed two new sales agencies to service specialty outdoor accounts in the Southwestern and Midwestern United States…
Study: Exercise Reduces Mobility Problems Among Older Adults
A new University of Florida study shows daily moderate physical activity may mean the difference between seniors being able to keep up everyday activities or becoming housebound. In fact, moderate physical activity helped aging adults maintain their abili
Under Armour and Cruz Azul Announce Multi-Year Partnership
Under Armour and Cruz Azul, Mexico's defending champion, announced their new partnership at a press conference in Mexico City…
