Superfeet has named Eric Hayes as the new vice president of marketing and product.
 
Hayes will lead global marketing, product and R&D strategy. Superfeet offers advanced performance insoles for active consumers looking for comfort, pain relief and performance gains in 42 countries worldwide.

“I am thrilled that Eric has joined the Superfeet family,” said Superfeet President, John Rauvola. “Eric’s wealth of knowledge with consumer facing products makes his appointment extremely exciting for Superfeet. He is a bright, energetic and creative leader. His broad consumer product experience in building brands and driving product innovation will help take Superfeet to the next level.”

Hayes joins Superfeet from Bona US, manufacturer and distributor of hardwood floor care since 1919, in Denver, Colorado. Hayes was with Bona for eight years and was the Global Director of Product Management for Retail.
“I am excited to start a new challenge with Superfeet,” said Hayes. “Not only is Superfeet a phenomenal company, but the product is so functional. Our insoles help people get active and stay active, and at the end of the day, that’s a product I feel really good about. I am fortunate to be joining such a respected company.”

Superfeet develops and manufactures biomechanical insoles. An ESOP company, Superfeet is 45 percent employee-owned.