Honey Stinger has added Jerard Whitehead to its sales team in the role of grocery category manager and Shannon Lane in the new role of key account manager for sports and outdoor categories.

“We are thrilled to announce these two new hires to support Honey Stinger’s growth across all sales categories,” says Jennifer Shea, national sales manager for Honey Stinger, which manufactures honey-based nutritional products. “Jerard comes to Honey Stinger with over 25 of experience in grocery sales and elevates our sales program to support tremendous growth for our brand. Shannon has excelled in her current role and we are looking forward to her continued growth and performance.”

Whitehead joins Honey Stinger from Market Connection Group, where he was the western regional sales manager for Amy & Brian’s Coconut Water in addition to six other grocery brands. Prior to that, he developed the grocery operations and marketing strategies for Whole Foods Rocky Mountain. Lane has been named Honey Stinger’s new key account manager for NCAA and professional team accounts, bicycle distribution chains, as well as sporting goods and health & fitness retailers.


Located in Steamboat Springs, Colo., Honey Stinger's honey-based energy bars, protein bars, organic energy gels, organic waffles, organic chews are popular with cyclists, runners, triathletes and teams. The company, which sells primarily through specialty sporting goods retailers, natural food grocers and at www.honeystinger.com, recently introduced Kids’ Organic Snacks.