The National Sporting Goods Association (NSGA) showed participation in sports/recreational activities slowed in 2013 as it released the latest editions of its Sports Participation reports today.
The 2014 editions of the research include participation data from 51 sports and activities, and this marks the 30th consecutive year NSGA has compiled participation data.
Only one-third of sports and recreational activities tracked by NSGA experienced growth vs. 2012. The bright spot was the Snow Sports segment, which increased in participation by 5.3 percent and benefited from more favorable weather conditions. Overall participation declines occurred in key segments such as Team Sports (-1.8 percent), Fitness Activities (-2.2 percent), Shooting Sports (-6.3 percent), Wheel Sports (-8.5 percent) and Outdoor Activities (-9.3 percent).
“This longest-standing, industry leading study is an essential tool for any organization interested in gaining an understanding of trends and key demographic drivers of sports and recreational activity participation,” NSGA’s Director of Research & Information Dustin Dobrin. “It is also very beneficial to companies looking to identify sporting goods category adjacency and cross-promotional opportunities.”
In addition to the Sports Participation in the United States report, NSGA’s participation research includes Cross Participation, Lifecycle Demographics, and Single Sport reports. As part of NSGA’s research offerings, an easy-to-understand quick view snapshot is provided for each sport/activity. As an example, the Sports Participation report includes snapshots that allow users to easily see a 10-year participation trend (when available) in addition to key demographic and geographic drivers of participation.
For more information on each report and to purchase your copies today, or to learn more about NSGA’s research, please visit www.nsga.org/research.
