Thermacell Partners With Backbone Media to Promote Mosquito Repellent Products
“We are very excited to bring our award-winning product line to the camping market. We hired Backbone with their outdoor expertise to reach this audience most effectively,” said Allegra Wechsler Lowitt, vice president of marketing for ThermaCELL. “Backbone's intimate knowledge of the active lifestyle market makes them a natural fit to promote the ThermaCELL outdoor line of products.”
“ThermaCELL has avid fans within the hunting, fishing and military communities because the product is highly effective, ” said Nate Simmons, partner at Backbone Media. “Our charge is to grow awareness and trial among the broader active lifestyle market. ThermaCELL makes it that much easier and safer to spend time outdoors and encouraging consumers to get outside is a big part of our mission.”
