Austin-based snack brand teams up with Verde to kickstart public relations efforts as its eco-friendly snack mix launches in REI.
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

Life Time Continues Gravel Race Expansion As Cyclists Increasingly Turn From Pavement To Dirt
Bentonville, AK to host Life Time’s newest gravel race: Big Sugar

Pearl Izumi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
The Wander Collection features cycling tights, tanks and studio bike shoes.
LEM Helmets Expands Business & Distribution With East Coast Warehouse
North Carolina facility will increase service to dealers and provide faster fulfillment and affordable shipping to consumers around the country.

Open Sky SKYlights Podcast Series Releases 10th Episode
Podcast series explores current topics and struggles facing today’s youth and young adolescents.

New For Fall 2019, Pearl Izumi Expands PI / Black Collection To Excel In Winter Conditions
Proof that even the next level has a next level, now in luxurious Merino wool.

The Conservation Alliance Hosts Successful Backyard Collective Event In Bend, Oregon
Bend, OR, October 17, 2019 – The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies, four conservation partners, and two local non-profits. The volunteers worked in collaboration with the Deschutes Trails Coalition to help […]

New Iconic Coffee Table Book, The Man Behind The Maps: Legendary Ski Artist James Niehues Now Available
With over 200 art-quality prints of storied ski resorts and mountains worldwide.

Velofix Continues Momentum With Investment In Strategic Hires And New U.S. Headquarters
North America’s first and largest mobile bike shop solution establishes U.S. operations in Austin, TX, adds an experienced team to support franchise partners across North America.
Brady Robinson Joins The Conservation Alliance As Executive Director
Robinson will lead the organization’s effort to protect North America’s wild places.

Rossignol Introduces New Women’s Initiative ‘We Rise’
The new global initiative aims to celebrate, inspire, and encourage women everywhere to get outside and enjoy Another Best Day.

Backpacker Magazine Awards MSR With Editor’s Choice Snow Award
The industry’s most coveted award honors MSR for their Lightning Ascent Snowshoes with new, all-mesh, rock-solid Paragon Bindings.
Newly Launched ZyneGo Joins The Conservation Alliance
Bend, OR, October 4, 2019—The Conservation Alliance welcomes its newest member, ZyneGo, a brand new backpack solution launching now via Indiegogo. Through the partnership, ZyneGo joins a group of more than 240+ like-minded companies to support the grassroots conservation community working to protect the wild places that benefit outdoor recreation. With the support of its […]

The Conservation Alliance Hosts Successful Backyard Collective Event In Boulder, Colorado
Bend, OR, October 3, 2019—The Conservation Alliance held its 12th annual Backyard Collective event in Boulder, Colorado on Friday, September 27. The stewardship project drew 100 volunteers from 10 member companies, four conservation partners, and two local non-profits. The volunteers worked in collaboration with the City of Boulder Open Space & Mountain Parks (OSMP) and […]

Emily “Jonesie” Jones from Open Sky Wilderness Therapy Selected As Recipient Of 2019 Jumping Mouse Award
Durango, CO, October 2, 2019 – Every year at the Outdoor Behavioral Healthcare Council’s Wilderness Therapy Symposium, a Jumping Mouse Ceremony is held to recognize an exceptional field guide from each participating wilderness therapy program around the U.S. The Jumping Mouse Award honors outstanding guides for their excellence and grit, showcasing his or her commitment […]