San Francisco, CA, August 17, 2020 — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal Robbins customers across the U.S. […]
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
Outdoor Research Earns FDA EUA Authorization For Its U.S.-Made Surgical Mask
Seattle-based company one of only four companies to achieve FDA authorization for U.S.-made surgical masks since pandemic began.
IZIP Introduces New Commuting, Cruising And Adventure Bikes For Every Kind Of eBike Riding
Kent, WA, August 12, 2020 — With 15 years of experience designing electric bikes, IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH batteries, Shimano shifters and Tektro brakes. “As […]
Mark Satkiewicz Memorial Fund Launched
Satkiewicz Family, in partnership with the Steamboat Springs Winter Sports Club, launch fund to remove barriers and invite more kids to develop a lifelong love for exploring the outdoors
Platypus Introduces An Ultralight Personal Filter, The QuickDraw MicroFilter System
Delivers a superior user experience with its high-performance, fast and easy to use filter design.
MSR Launches Guardian Gravity Purifier For Spring 2021
A fast virus-removing, 10-liter gravity system for groups and adventure travelers
Outdoor Research Achieves NIOSH Approval For U.S.-Made N95 Flat Fold Respirator Mask
Effort by OR to support COVID-19 response highlights role of American manufacturing, U.S. federal agency approval.
Metolius Climbing Launches New Website With Compelling Photography And An Enhanced User Experience
Bend, OR, July 16, 2020 – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile layout. The new Metoliusclimbing.com helps shoppers make well-informed decisions and access the brand’s wealth of training education. All products – […]
Gregory Introduces Plus-Size Product Lines, Grows ‘Gateway Program’ Promoting Inclusivity In The Outdoors
Gregory, in partnership with Unlikely Hikers, debuts full plus-size pack collection for 2021
2020 DK Event Cancelled As A Result Of The COVID-19 Pandemic
Emporia, KS, July 7, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been canceled due to persisting COVID-19 concerns. The decision to cancel comes after thorough input from community […]
Forloh Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing And Outdoor Markets
Whitefish, MT, July 1, 2020 — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will […]
Gore Presents A Sustainability Framework For Its Fabrics Division, Setting Ambitious Carbon Reduction Goals For Its GORE-TEX Brand
Elkton, MD, June 24, 2020 — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal […]
SBT GRVL Announces SBT VRTL Ride Experience
A community ride experience free for all to participate with donations benefiting advocacy partners
New Gregory Paragon, Maven Backpacks Earn Top Awards From Outside, Backpacker, Popular Mechanics Magazines
Backpacker calls Gregory Paragon/Maven “one of the best all-around packs we have ever carried on the trail;” Outside hails packs as “blissfully stable under oxen-grade loads”
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
San Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in adventure travel, MT Sobek’s world-class adventure […]
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