Runners for Public Lands has joined the coalition as its newest member organization
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

Astral Advances All-Season Lineup for Fall 2026
Loyak All Weather 2.0 — minimalist, waterproof performance and style

Vallon Introduces Arlo: Modern-Day Geometric Sunglasses
The Arlo is fresh take on one of eyewear’s most iconic hexagon silhouettes.
Poc Introduces the Barocon Carbon Full-Face Helmet
The brand-new full-face helmet designed specifically for the speeds and needs of modern Downhill

Gregory Launches Terros, Packs for Everyday Adventure
The Terros collection seamlessly blends outdoor performance with everyday style and functionality.

Royal Robbins Wins 2026 Red Dot Award
Expedition III Shirt recognized for chemical-free mosquito protection and performance.

Rossmönster Debuts Loft: America’s First Molded Class B
Rossmönster took the 144-inch Sprinter and rethought everything behind the cab
Therm-a-Rest Refreshes Blanket Collection for Spring 2027
The updates include new colorways, sustainable materials and expanded use of recycled insulation.
Vallon Reimagines Brow Bar Aviator with Ella, Elmore
Performance eyewear company Vallon introduces a reinterpretation of the classic brow bar aviator
Therm-a-Rest Launches New Synthetic Boost Sleeping Bag
The brand will also introduce a new Spruce colorway for its popular Boost 650 down sleeping bag.

Crazy Creek Expands Water Line, Launches the Paddle Chair XL
The Paddle Chair XL brings even more comfort and versatility to the water.

PackTowl Unveils Spring 2027 Artist Series Collection Prints
For Spring 2027, PackTowl launches three new Artist Series prints – Sol Duc, Lake Days and Big Bend
Recco and Peak Performance Expand Long-Standing Partnership
New Ridge HIPE ACE 3L Hiking Jacket includes Recco technology to reinforce year-round outdoor safety
MSR Introduces the FreeLite Stash Tent for Spring 2027
A versatile, packable, semi-freestanding backpacking tent designed for storm protection, comfort.

MSR Introduces New Coffee Accessories for Spring 2027
Two new cookware products for caffeine loving adventurers: the Titan Pour Over and French Press









