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Agency: Verde Brand Communications

At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

Outdoor Alliance Welcomes Runners for Public Lands

July 20, 2026 Press Release

Runners for Public Lands has joined the coalition as its newest member organization

Astral Advances All-Season Lineup for Fall 2026

July 15, 2026 Press Release

Loyak All Weather 2.0 — minimalist, waterproof performance and style

Vallon Introduces Arlo: Modern-Day Geometric Sunglasses

July 9, 2026 Press Release

The Arlo is fresh take on one of eyewear’s most iconic hexagon silhouettes.

Poc Introduces the Barocon Carbon Full-Face Helmet

July 9, 2026 Press Release

The brand-new full-face helmet designed specifically for the speeds and needs of modern Downhill

Gregory Launches Terros, Packs for Everyday Adventure

July 7, 2026 Press Release

The Terros collection seamlessly blends outdoor performance with everyday style and functionality.

Royal Robbins Wins 2026 Red Dot Award

July 7, 2026 Press Release

Expedition III Shirt recognized for chemical-free mosquito protection and performance.

Rossmönster Debuts Loft: America’s First Molded Class B

June 25, 2026 Press Release

Rossmönster took the 144-inch Sprinter and rethought everything behind the cab

Therm-a-Rest Refreshes Blanket Collection for Spring 2027

June 18, 2026 Press Release

The updates include new colorways, sustainable materials and expanded use of recycled insulation.

Vallon Reimagines Brow Bar Aviator with Ella, Elmore

June 18, 2026 Press Release

Performance eyewear company Vallon introduces a reinterpretation of the classic brow bar aviator

Therm-a-Rest Launches New Synthetic Boost Sleeping Bag

June 18, 2026 Press Release

The brand will also introduce a new Spruce colorway for its popular Boost 650 down sleeping bag.

Crazy Creek Expands Water Line, Launches the Paddle Chair XL

June 17, 2026 Press Release

The Paddle Chair XL brings even more comfort and versatility to the water.

PackTowl Unveils Spring 2027 Artist Series Collection Prints

June 17, 2026 Press Release

For Spring 2027, PackTowl launches three new Artist Series prints – Sol Duc, Lake Days and Big Bend

Recco and Peak Performance Expand Long-Standing Partnership

June 17, 2026 Press Release

New Ridge HIPE ACE 3L Hiking Jacket includes Recco technology to reinforce year-round outdoor safety

MSR Introduces the FreeLite Stash Tent for Spring 2027

June 16, 2026 Press Release

A versatile, packable, semi-freestanding backpacking tent designed for storm protection, comfort.

MSR Introduces New Coffee Accessories for Spring 2027

June 16, 2026 Press Release

Two new cookware products for caffeine loving adventurers: the Titan Pour Over and French Press

1 2 3 … 18 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

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