Pleasant Valley, MO, December 2, 2019 – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador team represents a shift for […]
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
Rossignol Launches “White Friday” In Support Of Protect Our Winters
Iconic winter sports brand accelerates its commitment to climate change advocacy and sustainability efforts.
Pearl Izumi Announces “Go Good” Promotion, Portion Of Profits To Benefit Cycling Initiatives
5% of all online orders made over the Thanksgiving Holiday will benefit the company’s Go grants program
5 Minute Sellout: Big Sugar – NWA Gravel Fills Capacity For 2020
Bentonville, AR to welcome 1,000 riders next October.
Legendary Ski Artist James Niehues To Be Inducted Into U.S. Ski And Snowboard Hall Of Fame
The man who has hand-painted over 300 ski resort trail maps honored for his life-long contribution to the sport; Niehues also is embarking on a national tour to support his new coffee table book The Man Behind the Maps.
SBT GRVL, Presented by Canyon Bicycles, Opens Registration December 3 for 2020 Event
SBT GRVL will offer a fourth 64-mile course option for year two, plus added double and single track sections to the Black and Blue courses.
The Conservation Alliance Heads To Washington D.C. With Outdoor And Craft Brew Business Leaders
The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country.
The Conservation Alliance Applauds The U.S. House Of Representatives For Passing The CORE Act
The U.S. House of Representatives passed H.R.823, the Colorado Outdoor Recreation and Economy (CORE) Act today. The CORE Act is the first statewide Colorado wilderness legislation to pass the U.S. House of Representatives in over a decade.
Balega Launches Limited Edition Hidden Comfort Sock To Benefit Lesedi Project
Balega is launching a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen South African and American communities. The new Limited Edition Lesedi Hidden Comfort line will be available in select run specialty retail stores in November.
Shār Snacks Partners With Verde Brand Communications
Austin-based snack brand teams up with Verde to kickstart public relations efforts as its eco-friendly snack mix launches in REI.
Life Time Continues Gravel Race Expansion As Cyclists Increasingly Turn From Pavement To Dirt
Bentonville, AK to host Life Time’s newest gravel race: Big Sugar
Pearl Izumi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
The Wander Collection features cycling tights, tanks and studio bike shoes.
LEM Helmets Expands Business & Distribution With East Coast Warehouse
North Carolina facility will increase service to dealers and provide faster fulfillment and affordable shipping to consumers around the country.
Open Sky SKYlights Podcast Series Releases 10th Episode
Podcast series explores current topics and struggles facing today’s youth and young adolescents.
New For Fall 2019, Pearl Izumi Expands PI / Black Collection To Excel In Winter Conditions
Proof that even the next level has a next level, now in luxurious Merino wool.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal