Durham, N.C., December 11, 2019 — Yaktrax, the outdoor brand synonymous with snow and ice traction, introduces two new ice traction devices—the Ascent, the Traverse. The Traverse and Ascent add two versatile, innovative, and lightweight options to the Yaktrax lineup. The Ascent is designed for extreme ice and snow, and the Traverse is an all-purpose traction footwear. Both products are currently available on yaktrax.com and select retailers.
“We are super excited to debut this new lineup of traction devices for Yaktrax”, says Tom Manthe Director of Marketing and Product. “The team has worked very hard to align the product with the needs of the user for a particular situation. These two devices add to the portfolio to provide something for those that need the safety and security of more traction on ice/snow to go from home to the office, a walk with the dog, a run after a snowfall and hardcore extremists.”
The Yaktrax Traverse is an all-purpose footwear traction device for use on ice and snow. Constructed to be lightweight and durable, its low-profile spike design can be comfortably worn on any terrain ranging from downtown sidewalks to wilderness trails. The Traverse features 13 stainless steel spikes which are ¼” deep and provide comfortable low-profile traction. A TPR elastomer band easily expands to securely fit over a variety of footwear. The Traverse comes in M, L, XL and XXL sizes that fit women’s sizes 5.5 through 15 and up, and men’s sizes 4.5 through 16, and includes a storage carry bag.
The Yaktrax Ascent is a heavy-duty ice and snow traction device specifically designed for backcountry excursions and wilderness exploration in extreme conditions. Its innovative design features six forward-facing, horizontal toe spikes that help dig into slopes for steep ascents. The durable stainless-steel undercarriage with 16 stainless steel spikes which are 3/8” to 1/2” deep, bite into ice and snow and are designed to withstand any terrain you may encounter in the backcountry. The thick TPR elastomer band easily expands to securely fit over a variety of footwear. Despite its heavy-duty construction, the Ascent is a lightweight and easy-to-use traction device. The Ascent comes in M, L, XL and XXL sizes that fit women’s sizes 5.5 through 15 and up, and men’s sizes 3.5 through 16, and includes a storage carry bag.
Yaktrax traction devices are the ultimate winter solution for people on the go, offering products to keep you moving. For additional information and to locate a Yaktrax dealer near you, please visit yaktrax.com.
About Yaktrax: Yaktrax® is the ultimate winter solution for people of all walks of life, providing ice traction devices and hand warmers designed to keep you moving. Inspired by a Himalayan Sherpa, the original Yaktrax model features a spike less coil design that grips the ice and snow with each step. Focused on innovation and quality, we strive to keep you confident and comfortable in any weather. With Yaktrax, nothing will keep you from enjoying the outdoors. Yaktrax was acquired in 2006 by Implus and has led the market with its Walker and Pro devices since its creation in 2001.
About Implus International: The ice and Implus is home to more than 20 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and medical categories. As an industry leader in consumer-packaged goods, Implus provides innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices and four domestic satellite offices. Key brand within Implus’ portfolio includes Sof Sole®, Balega®, Yaktrax®, SKLZ®, TriggerPoint™, RockTape®, and Spenco®. To learn more, please visit Implus.com.