From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway.
Agency: Meteorite PR
At Meteorite PR, we believe in the outdoors and the gear used to pursue experiences. We pride ourselves on being product and lifestyle experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor and action-sport media for more than two decades.
Virtual Convention: Oberalp Presents Its Innovations Live – On An International, Interactive Stage
Oberalp Group presents its brand highlights for Summer 2021 in a live, international digital presentation with simultaneous translation Clients will have direct access to brand and product experts Oberalp Convention open to end consumers for the first time Focus theme: Tomorrow’s Mountain Sports Pillars Release of Oberalp Sustainability Report 2019 Bolzano, May 7, […]
The Outdoor Business Climate Partnership Joins 330 Businesses Calling For Climate Action
Park City, UT, Boulder, CO, Lakewood, CO, May 13, 2020 – Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress […]
Samsara Mountain Training Partners With Meteorite PR
Revolutionary strength program aims to transform fitness industry
Salewa Mountain Trainer Lite Mid GTX Grabs Gear Of The Year Award
Outside praises men’s Alpine Trekking Boot with exclusive honor
Evolv Embraces Stay At Home Order With Digital Retail Program
California company offers safe, secure connections for retailers amid pandemic
Sweet Protection Announces Athlete Partnership With Malou Peterson
Trysil, Norway, April 2020 – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from the ski town […]
Lindsey Vonn: The Final Season Snags Two Emmy Nominations
Film From Teton Gravity Research (TGR) and HBO Honored For Promotion, Camera Work
Rab’s New Phantom Pull-On Lands Backpacker Magazine’s Editors’ Choice Award
Lightweight jacket offers protection, packability for all adventurers
Evolv’s New Phantom Shoe Now Available In Stores, Gyms And Online
Celebrated new design a product of collaboration between Daniel Woods, Paul Robinson
MountainFlow Wins Outside Gear Of The Show At OR Snow Show
Colorado company honored for innovative, eco-friendly products
Sweet Protection To Sponsor Kings And Queens Invitational
Industry leader also unveils new athlete partnership with Jake Hopfinger
MountainFLOW Announces Partnerships With Nine Pro Athletes
Davenport, De Le Rue among those to join forces with innovative Colorado company. y
Dynafit Hits ISPO Gold With The Blacklight Pro Ski
ISPO Award 2020: Double victory for the ski touring brand.
Pomoca To Unveil “Track Your Skins” Initiative At OR Show
Experts in ski touring skins let customers learn everything about their gear.
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