Black Diamond Equipment collected several industry and media awards at the recent ISPO Munich and Outdoor Retailer winter trade shows.
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
PrimaLoft P.U.R.E. Wins Outdoor Retailer Innovation Award
Additionally, Adidas Outdoor 100-percent recyclable jacket developed in partnership with PrimaLoft and Parley for Oceans wins ISPO Gold in the Outdoor segment of the urban lifestyle category.
Honey Stinger Helps Spartan Athletes Conquer The Obstacles
Brand announces sponsorships of 2020 U.S. race series and world champion Nicole Mericle.
Big Agnes Introduces 2020 Apparel Collection With A Focus On Sustainability And Performance
Collection features recycled and sustainably sourced materials and trackable down.
Pearl Izumi Saddles Up With Backbone Media
Louisville, CO, January 15, 2020— PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new audiences, while remaining authentic to our […]
Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts
San Francisco, CA, January 13, 2020 – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]
Simms Launches Full Line Of New Spring 2020 Products
Bozeman, MT, January 8, 2019 – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full line at ICAST (July, 2019) and IFTD (October, 2019). Between the two shows, Simms garnered nine Best of Show awards from […]
5Point Film Festival Announces Stio As Title Sponsor In 2020
Carbondale, CO, January 8, 2020 — 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual film festival, taking place April 22-26, 2020 in Carbondale, Colo. Stio, an outdoor apparel company based in Jackson Hole, […]
Headsweats Reinforces Cycling Safety Awareness Together With The It Could Be Me Campaign
Boulder, CO, January 7, 2020 – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018, Willerton founded the movement […]
Big Agnes’ Bikepack Tent Series Named Gear Of The Year By Bikepacking.com
Steamboat Springs, CO, December 20, 2019 – Bikepacking.com, the leading authority and community for bikepackers, has awarded Big Agnes “Gear of the Year” recognition in the camping gear category. Big Agnes, the award-winning manufactures of tents, sleeping bags, pads, apparel and camp furniture, introduced a collection of dedicated bikepacking tents in 2018. “Over the past […]
PrimaLoft And Adidas Mark A New Era In Collaborative Partnership
Adidas to introduce the first insulation products developed by PrimaLoft x Parley for the Oceans.
onX Donation Provides Access To Private Land, Unlocking Acres Of Public Land
Missoula, MT, December 18, 2019 – onXmaps, Inc., the industry leader in outdoor mapping technology, announced today a partnership with the Arizona Game and Fish Department to provide public access to the Elkhorn Ranch. Through onX’s donation, recreational access to 2,830 acres of private ranch land and 6,170 acres of leased state trust land is now […]
Roam Robotics Included In Time’s “100 Best Inventions Of 2019”
Elevate Exoskeleton lauded for “Pain-Free Skiing”.
Backbone Media To Crack Open The Power Of Pistachios For American Pistachio Growers
Fresno, CA, December 10, 2019 – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic market. Based in Fresno, Calif., […]
Big City Mountaineers Celebrates Thermacell As Corporate Partner Of The Year
Over the past four years Thermacell has helped BCM establish a robust New England program.
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