Simms Launches Full Line Of New Spring 2020 Products

Bozeman, MT, January 8, 2019 – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full line at ICAST (July, 2019) and IFTD (October, 2019). Between the two shows, Simms garnered nine Best of Show awards from […]

5Point Film Festival Announces Stio As Title Sponsor In 2020

Carbondale, CO, January 8, 2020 — 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual film festival, taking place April 22-26, 2020 in Carbondale, Colo. Stio, an outdoor apparel company based in Jackson Hole, […]

Big Agnes’ Bikepack Tent Series Named Gear Of The Year By Bikepacking.com

Steamboat Springs, CO, December 20, 2019 – Bikepacking.com, the leading authority and community for bikepackers, has awarded Big Agnes “Gear of the Year” recognition in the camping gear category. Big Agnes, the award-winning manufactures of tents, sleeping bags, pads, apparel and camp furniture, introduced a collection of dedicated bikepacking tents in 2018. “Over the past […]

onX Donation Provides Access To Private Land, Unlocking Acres Of Public Land

Missoula, MT, December 18, 2019 – onXmaps, Inc., the industry leader in outdoor mapping technology, announced today a partnership with the Arizona Game and Fish Department to provide public access to the Elkhorn Ranch. Through onX’s donation, recreational access to 2,830 acres of private ranch land and 6,170 acres of leased state trust land is now […]

Backbone Media To Crack Open The Power Of Pistachios For American Pistachio Growers

Fresno, CA, December 10, 2019 – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic market. Based in Fresno, Calif., […]

Big Agnes To Celebrate Retirement Of Longtime Sales Director Garth Evans

Steamboat Springs, CO, November 18, 2019 – Garth Evans, longtime sales director at camping equipment brand Big Agnes and a fixture in the outdoor industry, easily recognizable for his signature handlebar mustache, is retiring. During his tenure, Big Agnes has grown into a global brand and successfully launched new categories including tents and shelters, apparel and […]

Nike Swim Introduces Nike HydraStrong Fabric For SS2020 Performance Collection

Portland, OR, November 18, 2019 – This fall, Nike Swim introduces Nike HydraStrong, an all-new high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the  Nike Swim performance swimwear SS20 styles including the ever-popular cutout one-piece, all-new lace-up tie back and men’s silhouettes, Nike […]