Bozeman, MT, January 8, 2019 – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full line at ICAST (July, 2019) and IFTD (October, 2019). Between the two shows, Simms garnered nine Best of Show awards from […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
5Point Film Festival Announces Stio As Title Sponsor In 2020
Carbondale, CO, January 8, 2020 — 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual film festival, taking place April 22-26, 2020 in Carbondale, Colo. Stio, an outdoor apparel company based in Jackson Hole, […]
Headsweats Reinforces Cycling Safety Awareness Together With The It Could Be Me Campaign
Boulder, CO, January 7, 2020 – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018, Willerton founded the movement […]
Big Agnes’ Bikepack Tent Series Named Gear Of The Year By Bikepacking.com
Steamboat Springs, CO, December 20, 2019 – Bikepacking.com, the leading authority and community for bikepackers, has awarded Big Agnes “Gear of the Year” recognition in the camping gear category. Big Agnes, the award-winning manufactures of tents, sleeping bags, pads, apparel and camp furniture, introduced a collection of dedicated bikepacking tents in 2018. “Over the past […]
PrimaLoft And Adidas Mark A New Era In Collaborative Partnership
Adidas to introduce the first insulation products developed by PrimaLoft x Parley for the Oceans.
onX Donation Provides Access To Private Land, Unlocking Acres Of Public Land
Missoula, MT, December 18, 2019 – onXmaps, Inc., the industry leader in outdoor mapping technology, announced today a partnership with the Arizona Game and Fish Department to provide public access to the Elkhorn Ranch. Through onX’s donation, recreational access to 2,830 acres of private ranch land and 6,170 acres of leased state trust land is now […]
Roam Robotics Included In Time’s “100 Best Inventions Of 2019”
Elevate Exoskeleton lauded for “Pain-Free Skiing”.
Backbone Media To Crack Open The Power Of Pistachios For American Pistachio Growers
Fresno, CA, December 10, 2019 – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic market. Based in Fresno, Calif., […]
Big City Mountaineers Celebrates Thermacell As Corporate Partner Of The Year
Over the past four years Thermacell has helped BCM establish a robust New England program.
Black Diamond To Match All Donations To Access Fund
Any donation made to Defend Public Lands will be matched up to $80,000.
Honey Stinger Earns Statewide Philanthropy Award
Brand celebrates longstanding tradition of giving back to Steamboat community.
Tepui Adds Two New Products To Tepui Upcycle Program
Proceeds Benefit TRCP and SPCA Monterey.
New World Champions Crowned At Hobie 16 Worlds Event
Venezuelan duo takes top honors after 16-day sailing competition.
Big Agnes To Celebrate Retirement Of Longtime Sales Director Garth Evans
Steamboat Springs, CO, November 18, 2019 – Garth Evans, longtime sales director at camping equipment brand Big Agnes and a fixture in the outdoor industry, easily recognizable for his signature handlebar mustache, is retiring. During his tenure, Big Agnes has grown into a global brand and successfully launched new categories including tents and shelters, apparel and […]
Nike Swim Introduces Nike HydraStrong Fabric For SS2020 Performance Collection
Portland, OR, November 18, 2019 – This fall, Nike Swim introduces Nike HydraStrong, an all-new high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the Nike Swim performance swimwear SS20 styles including the ever-popular cutout one-piece, all-new lace-up tie back and men’s silhouettes, Nike […]