Portland, OR, March 09, 2020 – Gerber, an industry-leading manufacturer of knives and multi-tools, today launched a new customization program featuring several of the brand’s best-selling knives. Made in Portland, Ore., the Fastball, StrongArm, Sharkbelly and US-1 will be among the first knives customers can design using a robust library of lasermarks, handle materials, patterns […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
onX Offroad App Becomes The Official Mint 400 GPS Mapping Partner
Missoula, MT, March 2, 2020 – onX Offroad, in partnership with The Mint 400, announced today that the onX Offroad App is the official GPS map of The Mint 400. Attendees of The Mint 400 will be able to use the onX Offroad App to navigate events on Fremont Street in Las Vegas as well as […]
Fireside Outdoor Launches The Trailblazer, World’s Lightest, Most Portable Full-Size Firepit
Surprize, AZ, March 2, 2020 – Fireside Outdoor, the family-owned brand dedicated to making outdoor fires safer and more accessible, is pleased to introduce the Trailblazer, the lightest full-size firepit ever made. At just 3 pounds and 14 inches long, the Trailblazer is packable and portable, with the strength to hold up to 35 pounds […]
Honey Stinger Athletes Ready To Sting At U.S. Olympic Marathon Trials
Jared Ward leads strong contingent of more than 50 Hive athlete program members set to compete in Atlanta
Pearl Izumi Rolls Ahead With Commitment To Sustainability In Spring 2020 Line
Over 100 new or redeveloped styles with sustainable content highlight season’s offerings, along with expanded women’s line, BikeStyle collection, and all-new body armor and outerwear
SPOT Launches SPOT Mapping To Provide Advanced Navigation And Tracking Services
Covington, LA, February 19, 2020 – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc., (NYSE American: GSAT) and a leader in satellite messaging and emergency notification technologies, today announced its newest upgrade. SPOT Mapping is now available for all SPOT devices, offering an easy dashboard to track and share outdoor adventures while providing an added […]
Black Diamond Equipment’s Fall 2020 Snow Collection Recognized For Excellence
Black Diamond Equipment collected several industry and media awards at the recent ISPO Munich and Outdoor Retailer winter trade shows.
PrimaLoft P.U.R.E. Wins Outdoor Retailer Innovation Award
Additionally, Adidas Outdoor 100-percent recyclable jacket developed in partnership with PrimaLoft and Parley for Oceans wins ISPO Gold in the Outdoor segment of the urban lifestyle category.
Honey Stinger Helps Spartan Athletes Conquer The Obstacles
Brand announces sponsorships of 2020 U.S. race series and world champion Nicole Mericle.
Big Agnes Introduces 2020 Apparel Collection With A Focus On Sustainability And Performance
Collection features recycled and sustainably sourced materials and trackable down.
Pearl Izumi Saddles Up With Backbone Media
Louisville, CO, January 15, 2020— PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new audiences, while remaining authentic to our […]
Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts
San Francisco, CA, January 13, 2020 – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]
Simms Launches Full Line Of New Spring 2020 Products
Bozeman, MT, January 8, 2019 – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full line at ICAST (July, 2019) and IFTD (October, 2019). Between the two shows, Simms garnered nine Best of Show awards from […]
5Point Film Festival Announces Stio As Title Sponsor In 2020
Carbondale, CO, January 8, 2020 — 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual film festival, taking place April 22-26, 2020 in Carbondale, Colo. Stio, an outdoor apparel company based in Jackson Hole, […]
Headsweats Reinforces Cycling Safety Awareness Together With The It Could Be Me Campaign
Boulder, CO, January 7, 2020 – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018, Willerton founded the movement […]
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