PrimaLoft® P.U.R.E.™ manufacturing technology was awarded for innovation and achievement at the second annual Outdoor Retailer Innovation Awards at the Outdoor + Snow Show in Denver on Thursday, January 30, 2020. PrimaLoft P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by as much as 48%.


PrimaLoft P.U.R.E. manufacturing technology was recognized alongside 14 other outdoor products and services that were honored. The 19-member judging panel determined this year’s winners of the annual award after selecting 30 finalists from more than 170 applicants. The honorees represent products and services from across a variety of categories, and judges scored the entries for their design, functionality, sustainability, and ability to inspire.

“We at PrimaLoft believe that sustainability and performance can both be elevated with neither one sacrificed,” said PrimaLoft president and CEO, Mike Joyce. “And if we do our jobs right we can have a positive impact on people, products and the planet. A reflection of that is PrimaLoft P.U.R.E. where we looked beyond the product and focused on our manufacturing process achieving a 48% reduction in our carbon emissions.”

In 2019,  PrimaLoft® Bio™ was named product of the year at the inaugural event. Made from 100% post-consumer recycled material, PrimaLoft® Bio™ fibers break down when exposed to specific environments–such as a landfill or the ocean, leaving behind only natural material.

The Innovation Award win comes right after the adidas’ TERREX FUTURECRAFT.LOOP Anorak, a sustainable jacket featuring PrimaLoft® insulation made from ocean plastic, was recognized as an ISPO Gold Winner. The piece was honored in Outdoor segment of the urban lifestyle category at ISPO Munich, Sunday, January 26, 2020. The FUTURECRAFT.LOOP Anorak concept piece is an exclusive collaboration developed by PrimaLoft, Parley for the Oceans® and adidas Outdoor. This anorak is the first to feature PrimaLoft insulation made with Parley Ocean Plastic. As part of adidas’ broader partnership with PrimaLoft®, adidas has the exclusive rights to the insulation until fall 2022.