San Francisco, CA, May 27, 2020 – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing values of sustainability, diversity, and global impact, Backbone will […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Rebranded Thule Tepui Rooftop Tents Are Now Available Along With The All New Thule Tepui Hybox Wedge
Thule Tepui rooftop tents are built to elevate your adventure. With sizes and styles tailored for cars, SUVs, vans and trucks; a rooftop tent can transform any vehicle into a mobile sanctuary. The rebranded line of rooftop tents will be introduced along with the all-new, hard shell Thule Tepui Hybox Wedge, with the fastest setup […]
Experts Predict U.S. Mosquito Population Boom For The 2020 Summer Season
Wetter and warmer climate will bring more mosquitoes, while new survey from Thermacell finds Americans spending more time outdoors during Coronavirus pandemic
SPOT Introduces the New SPOT X Jeep Edition 2-Way Satellite Messenger
SPOT X combines proven S.O.S. emergency notification technology with messaging functionality and a rugged
Jeep brand look for personal safety and peace of mind
Honey Stinger Elevates Fueling For Athletes With New PLUS+ Performance Chews
Steamboat Springs, CO, May 15, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s renowned existing Organic Energy Chew […]
Black Diamond Equipment’s Spring 2020 HighLine Stretch Shell Awarded “Gear Of The Year” By Outside Magazine
Salt Lake City, UT, May 5, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announced today that its new HighLine Stretch Shell for Spring 2020 has been awarded by the editors of Outside magazine a Gear of the Year award in the new Outside Summer Buyer’s Guide. […]
Stio Partners With Brands x Better To Give Back
Jackson, WY, April 28, 2020 – In partnership with Brands x Better, Stio is donating 2% of sales through May 31st to Direct Relief to provide protective equipment and essential medical items to health workers responding to and treating COVID-19. Direct Relief is an organization working in all 50 US States and 80 Countries to […]
Headsweats Launches Face Masks And Gives Back To Grassroots Aid Partners
For every reusable non-medical face mask purchased through the Headsweats official site, one will be donated for preventative efforts and aid assistance.
Klean Kanteen Achieves Carbon Neutral Footprint
Klean Kanteen is 100% carbon neutral in manufacturing and delivery of products worldwide
SPOT Announces New Licensing Partnership With The Jeep Brand
Three-year licensing initiative aligns brands to provide safety and peace of mind
Thule Group Steps Up With 3D Printed Face Mask Components For A Local Connecticut Hospital
Thule Group, a global leader in products for the active lifestyle, is utilizing some of its resources at their America’s regional headquarters in Connecticut to help fight the spread of the Covid-19 virus. Utilizing 3D printers on site at their headquarters normally used for rapid prototyping and testing, Thule Group staff are now using the […]
Simms’ Wader Makers Step Into Medical Supply Production Aid In Response To Coronavirus Shortages
U.S. wader manufacturing facility will produce medical gowns for local hospital and other facilities
Black Diamond Equipment Introduces The #7 And #8 Camalot C4
Built to tame the monster, the new #7 and #8 complete the extension of BD’s indelible Camalot line.
Black Diamond Equipment Introduces The #21 Camalot C4 And Tames The Monster, Inspired By Alex Honnold
Black Diamond Equipment today announced it will be adding the world’s largest Camalot, the #21 Camalot C4, to its Spring 2020 climbing collection.
PK Grills Introduces National Stay In & Cook Out Day, Saturday, March 28
Little Rock, AK, March 25, 2020 – Typically, warmer springtime temperatures across the country would mean the beginning of backyard barbecue parties and get-togethers. While the coronavirus makes those gatherings irresponsible right now, PK Grills believes we need to celebrate a good barbecue with friends now more than ever. PK has rallied some of the […]
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