Steamboat Springs, CO, May 15, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts.
Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s renowned existing Organic Energy Chew lineup — offer unique functional benefits to support higher intensity and longer duration exercise.
Each pack contains 75 milligrams of caffeine, 160 milligrams of sodium, 50 milligrams of potassium and 20 milligrams of calcium. The caffeine, equivalent to a six-ounce cup of coffee, helps promote sustained energy levels, improve complex cognitive abilities, and reduce the perception of pain, fatigue and perceived exertion for athletes. Additionally, the electrolytes provide an optimal mix to help athletes replenish their reserves and prevent electrolyte depletion.
“At Honey Stinger, we are fortunate to work with some of the world’s most high-performing athletes, from obstacle course racers to ultramarathoners, to endurance cyclists, tactical athletes and well beyond,” said Mike Keown, CEO of Honey Stinger. “Every day we see them continuing to push the limits and redefine possibilities. They’re going farther, pushing harder and moving faster than ever before. Simply put, they are going for more – and they need more from their nutrition. We created the new PLUS+ Performance Chews to help these athletes meet the demands of their most ambitious feats.”
Designed for use both shortly before and throughout the duration of activity, Honey Stinger’s PLUS+ Performance Chews are packaged in an all-new performance sleeve, making them convenient to consume and store during intense exercise. Each sleeve features seven hexagonal-shaped, bite-sized chews, available in Stingerita Lime, Mango Melon and Lemon Ginger flavors. All varieties are certified Gluten Free.
About Honey Stinger: Founded in 2001 in Steamboat Springs, Colo. and still proudly based in the same location, Honey Stinger makes great tasting, convenient sports nutrition using honey and real, responsibly sourced ingredients. Fueling top elites and everyday enthusiasts alike, Honey Stinger is designed to elevate performance. The company’s diverse product offering includes a broad variety of waffles, gels, chews, cracker bars, protein bars and more, providing natural, sustained energy for every endeavor. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at honeystinger.com.