Wetter and warmer climate will bring more mosquitoes, while new survey from Thermacell finds Americans spending more time outdoors during Coronavirus pandemic
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
SPOT Introduces the New SPOT X Jeep Edition 2-Way Satellite Messenger
SPOT X combines proven S.O.S. emergency notification technology with messaging functionality and a rugged
Jeep brand look for personal safety and peace of mind
Honey Stinger Elevates Fueling For Athletes With New PLUS+ Performance Chews
Steamboat Springs, CO, May 15, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s renowned existing Organic Energy Chew […]
Black Diamond Equipment’s Spring 2020 HighLine Stretch Shell Awarded “Gear Of The Year” By Outside Magazine
Salt Lake City, UT, May 5, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announced today that its new HighLine Stretch Shell for Spring 2020 has been awarded by the editors of Outside magazine a Gear of the Year award in the new Outside Summer Buyer’s Guide. […]
Stio Partners With Brands x Better To Give Back
Jackson, WY, April 28, 2020 – In partnership with Brands x Better, Stio is donating 2% of sales through May 31st to Direct Relief to provide protective equipment and essential medical items to health workers responding to and treating COVID-19. Direct Relief is an organization working in all 50 US States and 80 Countries to […]
Headsweats Launches Face Masks And Gives Back To Grassroots Aid Partners
For every reusable non-medical face mask purchased through the Headsweats official site, one will be donated for preventative efforts and aid assistance.
Klean Kanteen Achieves Carbon Neutral Footprint
Klean Kanteen is 100% carbon neutral in manufacturing and delivery of products worldwide
SPOT Announces New Licensing Partnership With The Jeep Brand
Three-year licensing initiative aligns brands to provide safety and peace of mind
Thule Group Steps Up With 3D Printed Face Mask Components For A Local Connecticut Hospital
Thule Group, a global leader in products for the active lifestyle, is utilizing some of its resources at their America’s regional headquarters in Connecticut to help fight the spread of the Covid-19 virus. Utilizing 3D printers on site at their headquarters normally used for rapid prototyping and testing, Thule Group staff are now using the […]
Simms’ Wader Makers Step Into Medical Supply Production Aid In Response To Coronavirus Shortages
U.S. wader manufacturing facility will produce medical gowns for local hospital and other facilities
Black Diamond Equipment Introduces The #7 And #8 Camalot C4
Built to tame the monster, the new #7 and #8 complete the extension of BD’s indelible Camalot line.
Black Diamond Equipment Introduces The #21 Camalot C4 And Tames The Monster, Inspired By Alex Honnold
Black Diamond Equipment today announced it will be adding the world’s largest Camalot, the #21 Camalot C4, to its Spring 2020 climbing collection.
PK Grills Introduces National Stay In & Cook Out Day, Saturday, March 28
Little Rock, AK, March 25, 2020 – Typically, warmer springtime temperatures across the country would mean the beginning of backyard barbecue parties and get-togethers. While the coronavirus makes those gatherings irresponsible right now, PK Grills believes we need to celebrate a good barbecue with friends now more than ever. PK has rallied some of the […]
Design Your Own Everyday Carry Knife With Gerber Custom
Portland, OR, March 09, 2020 – Gerber, an industry-leading manufacturer of knives and multi-tools, today launched a new customization program featuring several of the brand’s best-selling knives. Made in Portland, Ore., the Fastball, StrongArm, Sharkbelly and US-1 will be among the first knives customers can design using a robust library of lasermarks, handle materials, patterns […]
onX Offroad App Becomes The Official Mint 400 GPS Mapping Partner
Missoula, MT, March 2, 2020 – onX Offroad, in partnership with The Mint 400, announced today that the onX Offroad App is the official GPS map of The Mint 400. Attendees of The Mint 400 will be able to use the onX Offroad App to navigate events on Fremont Street in Las Vegas as well as […]