Jackson, WY, April 28, 2020 – In partnership with Brands x Better, Stio is donating 2% of sales through May 31st to Direct Relief to provide protective equipment and essential medical items to health workers responding to and treating COVID-19. Direct Relief is an organization working in all 50 US States and 80 Countries to support front line health workers.
Brands x Better is a coalition of consumer brands that are committed to fostering stability in a time of crisis. Coalition members are giving back to those most affected by COVID-19, supporting their employees during these uncertain times and promoting conscious consumer spending to keep the economy functioning. Stio is proud to join a remarkable group of brands in an effort to do its part to combat this pandemic.
“All of the Brands x Better companies embody the ‘we are stronger together’ ethos, and we sincerely thank Co-Founder/CEO Nate Checketts and the entire team at Rhone for spearheading this impactful new movement,” said Stephen Sullivan, founder and CEO of Stio. “As we continue to weather this storm, we feel encouraged by finding ways in which we can support our communities and those in need right now.”
Brands x Better has raised $1,164,592 to date, and this number continues to grow daily.
About Stio: Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional and innovative products infused with mountain soul. Stio’s mountain town style meets backcountry performance product is sold via Stio Mountain Studio® retail stores, Stio® catalogs and the Stio® website. stio.com