Costa Mesa, Calif. (Dec. 18, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear is thrilled to announce new everyday carry (EDC) products for Winter 2024. Built with functionality and durability in mind, these new products are designed to meet the needs of first responders, outdoor enthusiasts, and everyday individuals who prioritize preparedness in their […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
TrainingPeaks Launches Apple Watch Custom Workout Integration
Louisville, Colo. (December 14, 2023) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the proven effectiveness of personalized training and coaching through […]
Grundéns Continues Sustainability Journey with Recyclable Packaging For Apparel
November 30, 2023 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new Vela packaging for its complete apparel line, improving upon its previous bio-degradable packaging. Vela bags are weather resistant, durable, FSC certified paper bags that are curbside recyclable. Each year, 500 billion plastic bags are used worldwide […]
Maven Bolsters Premium Line of Optics with RS1.2 Riflescope and S.3 Spotting Scope
Lander, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of research and development, resulting in a […]
Kapsul Tech Partners with Defensive Lineman, Nelson Ceaser, on NIL Deal
Ceaser takes the field each week wearing Kapsul’s protective neck collar to help mitigate the risk of head and neck injury
The Ultra Running Company and Fleet Feet Now Running Together
Community retailer Fleet Feet expands Charlotte footprint with run specialty acquisition
Roka Strengthens Position in Training Space with Rogue Fitness Partnership and Five New Athletes
Four CrossFit athletes and one Olympic runner join Roka athlete team
TrainingPeaks Races Forward with Backbone Partnership
Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets.
Meindl USA Introduces EuroLight Hunter Collection of Boots
SIDNEY, Neb. (Oct. 12, 2023) – Meindl USA, the exclusive provider of Meindl’s premium and handcrafted footwear in North America, is excited to introduce the EuroLight Hunter collection of men’s and women’s boots. This all-new line redefines performance and comfort in hunting footwear, offering a lightweight, durable and versatile option for a wide range of […]
Black Diamond Equipment Welcomes Six New Members to its Global Athlete and Ambassador Team
SALT LAKE CITY (October 10, 2023) — Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance, mountain sports equipment, apparel, and footwear, welcomes six new members to its global athlete and ambassador team: Angela Hawse, Adrian Ballinger, Topo Mena, Carla Perez, Karina Carsolio and Chaehyun Seo. “Each of these talented, diverse […]
PrimaLoft Bio To Launch With Over 15 Brand Partners This Fall
PrimaLoft Bio technology offers an answer to microplastics and a solution for garments’ eventual end of life.
Ski Utah Partners With Backbone Media
Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the destination’s distinctive resorts and partners. […]
Black Diamond And Utah Avalanche Center Celebrate Snow Safety Together, Virtually, At The 27th Annual Backcountry Benefit
Salt Lake City, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this year due to COVID-19 concerns. Festivities will take place from 6-10 p.m., Thursday, September 10. “We are proud to […]
Kodiak Launches “Built for Generations” Collection for Fall/Winter 2020
Collection of lifestyle footwear for men and women celebrates the Canadian boot brand’s 110th anniversary
Protekt Products Partners With Pear Sports To Develop Health And Wellness App
San Diego, CA, August 10, 2020 – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt App will have curated training programs […]
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