The new ComplEAT collection from Gerber has everything you need to make memorable meals on your next campout
Agency: Backbone Media
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Alpacka Launches Highest Performance Whitewater Packraft Ever
The packrafting industry leader today announced the release of the Valkyrie V3
Wiley X Announces a Brand Refresh and New Products for 2024
Brand enhances commitment to protection, performance and style
5.11 Tactical Partners with USCCA To Expand ABR Academy Classes for 2024
More than 500 classes to take place at 5.11-owned retail locations
5.11 Tactical Announces New EDC Items for Winter 2024
Costa Mesa, Calif. (Dec. 18, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear is thrilled to announce new everyday carry (EDC) products for Winter 2024. Built with functionality and durability in mind, these new products are designed to meet the needs of first responders, outdoor enthusiasts, and everyday individuals who prioritize preparedness in their […]
TrainingPeaks Launches Apple Watch Custom Workout Integration
Louisville, Colo. (December 14, 2023) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the proven effectiveness of personalized training and coaching through […]
Grundéns Continues Sustainability Journey with Recyclable Packaging For Apparel
November 30, 2023 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new Vela packaging for its complete apparel line, improving upon its previous bio-degradable packaging. Vela bags are weather resistant, durable, FSC certified paper bags that are curbside recyclable. Each year, 500 billion plastic bags are used worldwide […]
Maven Bolsters Premium Line of Optics with RS1.2 Riflescope and S.3 Spotting Scope
Lander, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of research and development, resulting in a […]
Kapsul Tech Partners with Defensive Lineman, Nelson Ceaser, on NIL Deal
Ceaser takes the field each week wearing Kapsul’s protective neck collar to help mitigate the risk of head and neck injury
The Ultra Running Company and Fleet Feet Now Running Together
Community retailer Fleet Feet expands Charlotte footprint with run specialty acquisition
Roka Strengthens Position in Training Space with Rogue Fitness Partnership and Five New Athletes
Four CrossFit athletes and one Olympic runner join Roka athlete team
TrainingPeaks Races Forward with Backbone Partnership
Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets.
Meindl USA Introduces EuroLight Hunter Collection of Boots
SIDNEY, Neb. (Oct. 12, 2023) – Meindl USA, the exclusive provider of Meindl’s premium and handcrafted footwear in North America, is excited to introduce the EuroLight Hunter collection of men’s and women’s boots. This all-new line redefines performance and comfort in hunting footwear, offering a lightweight, durable and versatile option for a wide range of […]
Black Diamond Equipment Welcomes Six New Members to its Global Athlete and Ambassador Team
SALT LAKE CITY (October 10, 2023) — Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance, mountain sports equipment, apparel, and footwear, welcomes six new members to its global athlete and ambassador team: Angela Hawse, Adrian Ballinger, Topo Mena, Carla Perez, Karina Carsolio and Chaehyun Seo. “Each of these talented, diverse […]
PrimaLoft Bio To Launch With Over 15 Brand Partners This Fall
PrimaLoft Bio technology offers an answer to microplastics and a solution for garments’ eventual end of life.
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