The partnership also now includes performance eyewear
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
TrainingPeaks Announces Partnership with German Triathlon Union
World’s second largest triathlon association selects TrainingPeaks as official training and coaching software
Gerber Gear Celebrates 85 Legendary Years
Founded in Portland, Oregon, Gerber has been designing and manufacturing equipment and outdoor products since 1939
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
Boulder, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our goal with this new collection […]
Roka Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) — Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase Roka’s commitment to promoting excellence, performance, and style in the […]
Wiley X Releases New Eyewear with the Founder and Recon
Frames expand the brand’s Active 6 Series of eyewear
Anon and Fragment Team Up for Limited-Edition M4 Goggle
Burlington, VT (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The M4 Fragment goggles are dedicated to […]
La Sportiva’s Fall 2024 Footwear Collection Includes Signature Shoe from Adam Ondra
Boulder, Colo. (Feb 08, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new fall 2024 footwear collection. The standout of this new collection is the Ondra Comp, a climbing shoe designed, developed, and tested with the world’s strongest climber, Adam Ondra. The Italian brand is also releasing the Trango […]
Alpacka Raft Releases Three New Models for 2024
The innovate brand is launching two new tandem packrafts and an update to the Refuge
Gerber Gear Debuts New ComplEAT Camp Cook Collection
The new ComplEAT collection from Gerber has everything you need to make memorable meals on your next campout
Alpacka Launches Highest Performance Whitewater Packraft Ever
The packrafting industry leader today announced the release of the Valkyrie V3
Wiley X Announces a Brand Refresh and New Products for 2024
Brand enhances commitment to protection, performance and style
5.11 Tactical Partners with USCCA To Expand ABR Academy Classes for 2024
More than 500 classes to take place at 5.11-owned retail locations
5.11 Tactical Announces New EDC Items for Winter 2024
Costa Mesa, Calif. (Dec. 18, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear is thrilled to announce new everyday carry (EDC) products for Winter 2024. Built with functionality and durability in mind, these new products are designed to meet the needs of first responders, outdoor enthusiasts, and everyday individuals who prioritize preparedness in their […]
TrainingPeaks Launches Apple Watch Custom Workout Integration
Louisville, Colo. (December 14, 2023) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the proven effectiveness of personalized training and coaching through […]