Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line

Boulder, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our goal with this new collection […]

Roka Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr

Austin, TX (Feb. 28, 2024) — Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase Roka’s commitment to promoting excellence, performance, and style in the […]

Anon and Fragment Team Up for Limited-Edition M4 Goggle

Burlington, VT (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The M4 Fragment goggles are dedicated to […]

5.11 Tactical Announces New EDC Items for Winter 2024

Costa Mesa, Calif. (Dec. 18, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear is thrilled to announce new everyday carry (EDC) products for Winter 2024. Built with functionality and durability in mind, these new products are designed to meet the needs of first responders, outdoor enthusiasts, and everyday individuals who prioritize preparedness in their […]

TrainingPeaks Launches Apple Watch Custom Workout Integration

Louisville, Colo. (December 14, 2023) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the proven effectiveness of personalized training and coaching through […]