Jackson, WY, October 16, 2019–Mountain lifestyle brand Stio announces that they will partner with W.L. Gore & Associates to use GORE-TEX garment technologies for select new and inline styles beginning in fall 2020. GORE-TEX garment technologies GORE-TEX Pro Shell, GORE-TEX Performance Shell, and GORE-TEX InfiniumTM Windstopper will be featured in Stio’s hardshell, softshell, and insulated categories. […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Big City Mountaineers Announces 2020 Summit For Someone Season
The lineup includes Mt. Whitney, Mt. Rainier, the Grand Teton and several other peaks and experiences.
Pete Gerber, Founder Of Gerber Legendary Blades, Dies at Age 90
Portland, OR, October 10, 2019—Pete Gerber, the founder of Gerber Legendary Blades, died peacefully in his home on Sept. 29. Gerber was 90 years old. In 1939, Pete and his father Joseph Gerber, who owned an advertising firm in Portland, sent a small batch of handmade cutlery sets to their clients for the holidays. These knives […]
Holden Goes Global
Announcing new partnership with Global Sales Guys.
4ocean Commits 1% Of All Sales To Environmental Causes Joins Global Community To Give Back
Boca Raton, FL, September 24, 2019—4ocean, the purpose-driven company founded to help end the world’s ocean plastic crisis, has officially joined 1% for the Planet, committing to donate 1% of annual sales to support non-profit organizations focused on environmental causes. Since its founding in 2017, 4ocean has been on a mission to stop the ocean […]
Klean Kanteen Joins Climate Neutral To Achieve Net-Zero Carbon Footprint
Chico, CA, September 23, 2019—With a proven track record of environmental activism, Klean Kanteen is proud to announce it has joined Climate Neutral Certified to become one of the leaders in reducing carbon emissions on a company-wide scale. Using an independent and rigorous certification program, Climate Neutral verifies a company has achieved net-zero carbon emissions […]
Mayfly Outdoors Recognized As One Of Colorado’s Most Community-Minded Companies
Montrose, CO, September 20, 2019—Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products, has been named an honoree of The Civic 50 Colorado by CSR Solutions of Colorado, and Points of Light, the world’s largest organization dedicated to volunteer service. The award recognizes Mayfly as one of the state’s most community-minded companies as determined by […]
Stio Staff Grows, Additional Office Space Opening in Wilson, Wyoming
Jackson, WY, September 19, 2019—Jackson Hole-based outdoor apparel brand Stio continues to realize significant growth through the first three quarters of 2019, resulting in the addition of 27 new full-time and part-time staff this year for a total of 80 employees. Since January, the company has hired across several departments, including product development, marketing, accounting, […]
Holden Outerwear Unveils FW19 Collection
Venice, CA, September 18, 2019 – Inspired by life on and beyond the mountains, California-based Holden Outerwear makes stylish performance outerwear for adventures that go from city to summit. Today, Holden expands their technical outerwear offering to include additional function-meets- fashion products with the new FW19 Collection. Designed with an elevated urban aesthetic, the new pieces […]
Headsweats Announced As Official Partner Of DC Wonder Woman And DC Batman Run Series
Boulder, CO, September 17, 2019 — Headsweats, the leader in performance headwear and apparel, has teamed up with the popular DC Wonder Woman Run Series and the DC Batman Run Series as the title headwear sponsor through the 2020 race season. With more than 100,000 entrants across 10 U.S. cities, both run series are designed […]
Chaco Footwear Launches The Z/Ronin Collection Of Shoes And Sandals For Fall 2019
Disruptive new design pairs signature brand touch points with performance features.
PrimaLoft Selects Backbone Media As PR Agency Of Record
PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at Backbone make them a perfect partner to share our story with […]
SPOT Introduces New SPOT X Device With Enhanced Features And Performance
Bluetooth wireless technology enables versatility and new user experience with SPOT X App
La Sportiva’s Hundred Mile Heroes Win Three Ultramarathons
La Sportiva athletes Clare Gallagher, Ryan Smith, and Silke Koester, known collectively as the brand’s Hundred Mile Heroes, have produced wins in three of the world’s toughest ultramarathons this summer. Clare Gallagher won the Western States 100-mile Endurance Run by posting the second-fastest women’s time in race history, 17:23:25, and did it while wearing a […]
Gerber Supports Team Rubicon For National Preparedness Month
Portland, OR, September 4, 2019 — Gerber, the preeminent supplier of tools to the U.S. Military, will donate 10 percent of all online proceeds in September to Team Rubicon, a non-profit that mobilizes veterans for natural disaster response. This marks the second consecutive year for the Gerber-Team Rubicon partnership during National Preparedness Month, which is […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal