<p>While the company is focused on improving the Columbia, Sorel and Prana businesses through investments in innovation and marketing, the company only has to look as far as its Mountain Hardwear brand and new leadership and direction to see early results of similar efforts.</p>
<p>2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.</p>
<p>Towable RVs, led by conventional travel trailers, ended the month up 5.9 percent compared to last March. For the first quarter, RVs are up 9.3 percent compared to the year-ago Q1 period last year with 85,941 units shipped through March.</p>
<p>Circana is reporting that the footwear market turned a corner in the first quarter, in terms of retail sales, as U.S. footwear industry sales revenue remained on par with Q1 2023, at $9.1 billion, and units sold experienced a 1 percent lift.</p>
<p>The parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, among others, saw the Outdoor segment fall 25 percent in Q1, reflecting a core sales decline of 20.3 percent and the impact of unfavorable FX and certain business exits.</p>
<p>Gregg Nelson joins the organizations with “an extensive background in the sports business and deep experience leading sales and marketing teams that have sold to universities, pro teams, architects, and both contractors and general contractors.”</p>
<p>In 2023, the sporting goods industry grew 4.2 percent compared to 2022, reaching $121.66 billion, according to the SFIA report, and grew 26.8 percent compared to 2019 pre-pandemic levels.</p>
<p>Crunch Fitness, is opening Crunch Poinciana, a 35,000-square-foot fitness facility in Poinciana, FL with a grand opening on April 27.</p>
<p>Barrett Marcum leads the Denver South franchise who reportedly is “a passionate advocate for the well-being of animals, an outdoor enthusiast and a former Hike Doggie hiker.”</p>
April 25, 2024
<p>Currex, the leader in performance insoles, signs two-year partnership with MLP.</p>
<p>In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the Yellow Label group.</p>
<p>The increase in Winchester sales was primarily due to higher commercial ammunition shipments, higher domestic and international military sales, and White Flyer sales.</p>
<p>DTC sales grew 17.3 percent to $829.8 million for the quarter, including increases in APAC of 16.5 percent, AMER of 10.5 percent, and EMEA of 62.4 percent. Direct-to-consumer volume increased 15.5 percent and average selling prices increased 1.6 percent.</p>
<p>First quarter net sales decreased 6 percent to $770.0 million. The decline primarily reflects lower wholesale net sales in the U.S. and Canada, driven by retailer cautiousness, a challenging competitive environment and generally soft consumer demand.</p>
<p>For the consecutive second quarter, Mips delivered growth in the Bike sub-category and has seen inventory levels of helmets with consumers and retailers returning to healthier levels.</p>
