ATI Becomes NSSF’s Newest Voting Member

Advanced Technology International (ATI), a Wisconsin based manufacturer of U.S. made firearm accessories, has become one of the newest voting member of the National Shooting Sports Foundation (NSSF)…

Chaco Wraps Up 2014 Fit For Adventure Tour

Chaco said its “Fit for Adventure Tour,” including 8 music festivals, three college football games, two whitewater events, engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers…

Under Armour Promotes Stafford and Mirchin

According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….

Boot Barn Completes Initial Public Offering

Boot Barn Holdings, Inc. completed its previously announced initial public offering at $16.00 per share. The company sold a total of 5,750,000 shares of its common stock, which included 750,000 shares sold pursuant to the full exercise of the underwriter&

GoPro Names Content Chief

GoPro appointed former media executive Zander Lurie as Senior Vice President of Media, effective immediately. Lurie will provide strategic leadership of the creation, curation and distribution of content. He will report to GoPro President Tony Bates…

Jack Wolfskin Names Esprit Exec as New CEO

Jack Wolfskin, Germany's leading domestic outdoor apparel, equipment and footwear brand, has appointed Melody Harris-Jensbach as Chief Executive with immediate effect. Michael Rupp, who has been at the helm since July 2012, decided for personal reaso

Eddie Bauer Announces Pop-Up Store in NYC

Eddie Bauer announced the opening of a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through the holiday season and transform into a permanent flagship store to reopen in spring 2015…