Advanced Technology International (ATI), a Wisconsin based manufacturer of U.S. made firearm accessories, has become one of the newest voting member of the National Shooting Sports Foundation (NSSF)…
Year: 2014
Big Rock Sports Opens New Canadian Distribution Center
Big Rock Sports announces the opening of its newest distribution center in Surrey, British Columbia…
Chaco Wraps Up 2014 Fit For Adventure Tour
Chaco said its “Fit for Adventure Tour,” including 8 music festivals, three college football games, two whitewater events, engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers…
Under Armour Promotes Stafford and Mirchin
According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….
Lululemon Appoints EVP, Community and Brand
Lululemon Athletica Inc. appointed Duke Stump, formerly at Nike and Easton Sports, to its senior leadership team as executive vice president, community and brand, effective Dec. 1…
Boot Barn Completes Initial Public Offering
Boot Barn Holdings, Inc. completed its previously announced initial public offering at $16.00 per share. The company sold a total of 5,750,000 shares of its common stock, which included 750,000 shares sold pursuant to the full exercise of the underwriter&
New Balance Partners with RootsRated to Promote Trail Running
RootsRated, the online and mobile resource for “where to go outdoors,” has partnered with New Balance to explore the “why” of trail running and grow the sport through a unique content-creation campaign…
GoPro Names Content Chief
GoPro appointed former media executive Zander Lurie as Senior Vice President of Media, effective immediately. Lurie will provide strategic leadership of the creation, curation and distribution of content. He will report to GoPro President Tony Bates…
XRCEL Adds Pro Cyclist Mike King as a Brand Ambassador
New World Consumer Products LLC has added World Champion Cyclist Mike King as a brand ambassador for its flagship product, XRCEL, a cutting-edge sports performance fuel based on New World Pharmaceutical’s patented formulation…
Bogs Sales Grow 37 Percent in Third Quarter
Weyco Group Inc. said its Bogs footwear brand again set the pace for wholesale revenue growth in the third quarter ended Sept. 30…
Jack Wolfskin Names Esprit Exec as New CEO
Jack Wolfskin, Germany's leading domestic outdoor apparel, equipment and footwear brand, has appointed Melody Harris-Jensbach as Chief Executive with immediate effect. Michael Rupp, who has been at the helm since July 2012, decided for personal reaso
Backcountry.com Resumes Sales and Margin Growth in Third Quarter
Liberty Interactive Corp. reported revenues, gross margins and adjusted OIBDA improved at Bodybuilding.com and Backcountry.com in the third quarter as the number of transactions increased and the average value of orders remained relatively stable…
Levi Strauss Initiative Rewards Vendors with Best Social Compliance with Cheaper Credit
Levi Strauss & Co. is working with IFC, a member of the World Bank Group, to provide financial incentives for garment suppliers in developing countries to upgrade environmental, health, safety and labor standards…
Yogasmoga Opens Store in Brentwood
Yogasmoga, the designer, manufacturer and retailer of Yoga inspired athletic apparel and accessories, opened a new store in Brentwood, CA, which will be the brand's first retail location in California…

Eddie Bauer Announces Pop-Up Store in NYC
Eddie Bauer announced the opening of a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through the holiday season and transform into a permanent flagship store to reopen in spring 2015…