Balanced Body, a maker of equipment for the pilates community, has moved its entire operation into a new, “green” building in Sacramento. The more than 100,000 sq. foot building on 88th Street houses Balanced Body’s office space and manu
Year: 2014
New Study Finds Chicago Marathon Delivers Over $253MM in Business Activity
According to a new economic impact report, the Bank of America Chicago Marathon contributes an estimated $253.49 million in total business activity to the Chicago economy…
Lacoste Launches City Tennis App
Lacoste launched a free downloadable mobile application named Lacoste City Tennis. This new platform continues Lacoste's mission of making tennis more accessible and encouraging everyone to play the competitive sport…
Field and Stream Sets Store Openings for Cary, NC and Columbus, OH
Field & Stream plans to hold grand opening celebrations the weekend of Sept. 5 through Sept. 7 for stores in Cary, NC and Columbus, OH. With the openings, Field & Stream, owned by Dick's Sporting Goods, will have six stores…
Columbia Sportswear Inks First NFL Deal with the Dallas Cowboys
Columbia Sportswear and the Dallas Cowboys announced an apparel licensing partnership featuring co-branded sportswear, outerwear and accessories for men, women and youth, with product available to the public starting in late spring 2015…
Skins Sponsors Tecnu Adventure Racing Team
Skins, the maker of gradient compression sportswear, announced a partnership with Tecnu Adventure Racing. Tecnu Adventure Racing is a multisport and adventure racing team in North America..
Epoch Lacrosse Partners with the Face-Off Factory
Epoch Lacrosse announced its sponsorship of the Face-Off Factory. Epoch will be outfitting The Face-Off Factory and its coaching staff…
PRADCO Hires Vice President of Sales
PRADCO Outdoor Brands has named Jeff Fallanca as vice president of sales…
BRG Sports Acquires Stake in MIPS AB to Supplement Helmet RandD
BRG Sports Inc. has invested in MIPS AB, a Swedish company that makes the patented Multi-directional Impact Protection System (MIPS) that will be featured in several new cycling helmet models from BRG Sports brands Giro and Bell…
Salomon and Backcountry.com Co-sponsor Trail Running Team
Salomon Sports and Backcountry.com are collaborating to share the costs of sponsoring trail running athletes who are generating content…
DSW Lifts 2014 Guidance After Above-Plan Q2
DSW reported second-quarter earnings on an adjusted basis slid 24.7 percent but came in ahead of Wall Street's consensus estimate by 5 cents a share. Comps rose 0.8 percent and the footwear chain was “encouraged by the sequential improvement in sales
National Park Service Celebrates 98th Birthday
On Aug. 25, the National Park Service celebrated its 98th birthday and, along with the National Park Foundation, began the countdown to its 100th anniversary in 2016 with an entrance fee-free day at all national parks, a host of exciting events across the
Respect Your Universe Appoints CFO
Respect Your Universe, Inc., the training and fitness brand with roots in MMA, appointed Jameel Vaghela as chief financial officer. Vaghela will be replacing Jim Nowodworski as CFO…
Dick’s SG Sets Openings for Wilmington, NC and Frankfort, KY
Dick's Sporting Goods set grand opening celebrations for new stores in Wilmington, NC and Frankfort, KY…
Webyshops.com Hits Spot 381 on Inc. 500 List
Firearms and outdoor equipment retailer Webyshops.com was named to the 2014 Inc. 500 List of the Fastest Growing Private Companies in America…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal