Salomon Sports and Backcountry.com are collaborating to share the costs of sponsoring trail running athletes who are generating content.
The Salomon-Backcountry.com Mountain/Trail Running Team includes Aliza Lapierre , Cassie Scallon , Emma Garrard , Stevie Kremer , John Tribbia , Lindsay Krause , Josiah Middaugh , Rickey Gates and Adam Chase.
Each athlete will be a regular content contributor to the Explore section of Backcountry.com, informing the Salomon and Backcountry.com audiences through their different specialties and skills as storytellers, trainers, writers and photographers. In addition, they will be reviewing gear and uploading photos and videos.
“Salomon and Backcountry.com share a passion for mountain heritage and a zeal for off-road endurance athletes. It makes perfect sense to partner and share the knowledge our athletes have with the Backcountry.com audience as well,” says Adam Chase captain and manager of Team Salomon US.
“We are excited that the Salomon-Backcountry.com team has come together with the elite athletes that are a part of it,” says Jonny Atencio sports marketing manager at Backcountry.com. “These athletes will be an important part of growing the trail and mountain running community on our site. They will provide great insight on training and gear reviews for our audience as well.”
