PRADCO Outdoor Brands has named Jeff Fallanca as vice president of sales.

Fallanca will be responsible for the global sales of POB's portfolio of products and brands, including PRADCO Fishing, Moultrie, Summit, Knight & Hale, Code Blue, TRACE and Wingscapes

“We are very pleased to have Jeff join our senior leadership team,” said President of PRADCO Outdoor Brands President Ron Ten Berge . “This role was a key opening on our team and we are delighted to fill it with someone of Jeff's caliber and experience. Jeff has extensive customer, branding, sourcing and sales management experience that will be invaluable as we continue to grow and develop our markets and channels.”

Fallanca was employed as vice president of sales, marketing and sourcing at the Bob Barker Company and prior to that he was a vice president of sales at Hanes brands for 11 years.  He will report to Ten Berge.

“I'm thrilled with the business opportunity as well as to be able to work in an industry I'm so passionate about,” said Fallanca, an avid hunter and fisherman. “PRADCO is a company on the move and I am delighted to join the team at this time in its growth and development.”