Adidas has extended its endorsement deal with the Chicago Bulls ’ Derrick Rose in a deal that could land the reigning NBA most valuable player more than $200 million over the next 13 years, Yahoo! Sports reports…
Month: February 2012
Phil Knight to be Inducted into Basketball Hall of Fame
Phil Knight, founder of Nike, was among five people elected to the basketball Hall of Fame in the “Contributor” category…
Puma Renews Sponsorship with Italian Soccer
Puma has extended and expanded its partnership with the Italian Football Federation (FIGC) until 2018. The deal will see the German sportswear giant continue to supply all official matchday jerseys and training apparel to Italy's national soccer team
Nike’s Foamposite One Galaxy Leads to Riots
Nike's launch of the $220 basketball shoe Foamposite One Galaxy last Friday resulted in a few riots outside shopping malls in Florida and Maryland…
Former NSGA Director Ken Brown Passes Away
Ken Brown, former owner of Corbett’s Ski and SnowBoards and Corbett's Source for Sports in Oakville, Ontario, died Wednesday, Feb. 22, in Buffalo, N.Y. He was 81…
Vibram to Open FiveFingers Store and Brand Showroom in Boston
Vibram USA will be opening its first flaship store in the United States on Newbury Street in Boston, where consumers will be able to purchase FiveFingers shoes and learn more about the Vibram brand and its contribution to outdoor and lifestyle footwear…
Sof Sole Renews Sponsorship with Competitor Group
Sof Sole, a division of Implus, and The Competitor Group (CGI) announced that Sof Sole has renewed its partnership as the Official Insole of the Rock 'n' Roll Marathon Series. Sof Sole has been a part of the Rock 'n' Roll Marathon Seri
BSN Sports Becomes National Health Through Fitness Day Sponsor
BSN Sports/US Games is the latest company in the sporting goods industry to support of SGMA's 13th National Health Through Fitness Day (March 6-7; Washington, D.C.) BSN Sports/US Games will be the Transportation Sponsor of this year’s event wh
Respect Your Universe Raises $1.5M in Equity Financing
Mixed martial arts apparel firm Respect Your Universe revealed plans to raise $1.5 million through a placing. The cash will be used to accelerate its investment in innovative product and marketing initiatives to drive brand awareness and grow revenues…
Asics Replaced Haglöfs Chairman
Asics named Alistair Cameron, CEO of its European operations, to succeed Lars Göthlin as chairman of Haglöfs' board of directors. Cameron will oversee a global expansion of the Swedish outdoor brand, which is closing in on $100 million in annual sale
FootSmart Retains National PR Firm
FootSmart, the retailer of foot health products and comfort footwear, announced that it has retained Trevelino/Keller as its first public relations agency of record…
Zappos.com Celebrates Leap Year; Extends 365-Day Return Policy
Zappos will extend its 365-day return policy to four years as part of a special Leap Year promotion. The extended policy goes into effect on Feb. 29, for 24 hours, to celebrate those customers who make purchases on Leap Year…
Trek Going to Direct Model in Poland
Trek Bicycle will begin transitioning this April its business in Poland to a ‘Dealer Direct’ distribution model. Trek expects the transition, done in cooperation with their distributor partner SSC, will take approximately 4 months to complete.
Costa Names Manager for Rocky Mountain Territory
Costa sunglasses has named Jeff Thibeault as Rocky Mountain territory manager as the Florida water sports brands continues its push inland…
Columbia Sportswear Names New GM in South Korea
Columbia Sportswear Company appointed Hyung-Rae (HR) Cho to serve as general manager of the company’s wholly owned Korea subsidiary, based in Seoul. South Korea has emerged as on of the largest and fastest growing markets for U.S. outdoor brands…
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