Zappos will extend its 365-day return policy to four years as part of a special Leap Year promotion. The extended policy goes into effect on Feb. 29, for 24 hours, to celebrate those customers who make purchases on Leap Year.
Matt Burchard, sr. director of marketing for Zappos.com, thinks Leap Year customers should not be penalized just because the month of February will only have 28 days next year.
“As an organization focused on customer service, our number one goal at Zappos is to make people happy,” said Burchard. “Giving our leap year customers 1,461 days to return, or more simply put, four years, seemed like a great way to celebrate Leap Year. It also felt like the right thing to do given that our standard return policy goes by date of purchase. This means customers will have until February 29, 2016 to return their purchases if they so choose.”
Zappos.com was the first online retailer to offer free 365-day returns as part of one of the company's ten core values to deliver WOW through service.
