Sof Sole, a division of Implus, and The Competitor Group (CGI) announced that Sof Sole has renewed its partnership as the Official Insole of the Rock 'n' Roll Marathon Series. Sof Sole has been a part of the Rock 'n' Roll Marathon Series since 2010, and the new contract continues the partnership through February of 2014.
“Sof Sole is proud to continue our support of the largest national marathon series that continues to see dramatic participatory and economic growth each year,” said Todd Vore, President of Implus. “The Rock 'n' Roll Marathon Series is a catalyst for people who are choosing an active lifestyle, and our sponsorship has allowed us to reach a broad range of runners, from novice to elite.”
As the official insole sponsor of the Rock 'n' Roll Marathon Series, Sof Sole will have a significant presence at each of the 25 national and 2 international Rock 'n' Roll Marathon & ½ Marathon events in cities such as San Diego, Nashville, Las Vegas, Madrid and Edinburgh, among others. Each event in the Rock 'n' Roll Marathon Series features a two-day Health & Fitness Expo prior to the event. With over 800,000 total Expo participants each year, Sof Sole is able to engage with a huge population of highly targeted customers. This comprehensive reach helps spread the word about the advantages Sof Sole's performance insoles offer, which include excellent shock absorption, enhanced shoe comfort, and reduced lower body fatigue.
“In addition to providing an exceptional race day experience, we are proud to connect our runners with the best gear in the industry to help them succeed,” said John Smith, Senior Vice President of Competitor Group. “Sof Sole's dedication to performance and quality is on display at every Rock 'n' Roll race and we're thrilled to continue our partnership.”