May 2, 2024 – The Conservation Alliance (TCA) celebrates today the Biden Administration’s announcement of the expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that will protect over 100,000 acres of public lands in California. The Biden Administration’s decision to expand these monuments will not only safeguard and preserve the natural […]
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
More Than Sunglasses, Costas are the Badge of the Explorer
New brand campaign from Costa Sunglasses inspires its global community to ‘See What’s Out There’
Outdoor Research releases limited-edition CarryOut Duffel collaboration
The drop is part of Pettit’s External Vacancy (EVAC) project.
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
The partnership between two legacy organizations elevates training, safety, and technology on the slopes
Astral Introduces World’s First Freestyle-Inspired High-Float PFD
The all-new Indus raises the bar of safety and performance in extreme river conditions
New Scarpa Moraine light hiking shoes make wearers searchable in backcountry
The Moraine family is the first in the light-hiking category to incorporate Recco technology, making hikers more easily found in an emergency.
Costa Sunglasses Completes Pro Series with the Launch of Whitetip Pro
The Whitetip Pro launch celebrates the legacy Whitetip’s 10th anniversary, offering a new dynamic fit for all watermen and women
Recco begins strategic partnership with Alpine Club of Canada
This year, all of ACC’s volunteer hut ambassadors will all be searchable with Recco reflectors, and ACC will host Recco education sessions across the country.
Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/25 Season
Partnership expands to 12 resorts in North America, adding Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke
A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
Introduced in the late 80s, Costa’s iconic aviator frame with removable side shields is back, and enhanced with modern tech features
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Meet the new member of your support crew, made for athletes who are tired of suffering through overly-sweet electrolyte drinks
Scarpa embarks on third year of athlete mentorship initiative
Scarpa athlete program, working with Mountain Hardwear, pairs athletes from BIPOC, LGBTQ, Adaptive communities with mentors.
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
See in a new light with 580 Gold, bringing enhanced vibrancy and unmatched style to every adventure
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
Hamm partners with the brand because of its long legacy of engineering performance gear for the mountains
Yakima Unveils Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors
Lake Oswego, OR (Feb. 6, 2024) — Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been […]
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