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Agency: Verde Brand Communications

At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

Roll Recovery Launches Superplush Slides and Flip Flops

March 13, 2025 Press Release

Designed for all-day comfort and support, they can be worn to-and-from workouts, play, and lounging

Royal Robbins launches Mosquito Protection Technology

March 12, 2025 Press Release

MPT provides a chemical-free and robust barrier from mosquito.

Gregory Mountain Products Unveils Spring 2025 Collection

March 6, 2025 Press Release

Elevating outdoor adventures with new backpacking, hiking packs

Yakima Raises the Roof, Lowers the Tray and Boxes it Up

February 27, 2025 Press Release

Expansive 2025 product line elevates outdoor adventures with enhanced gear solutions.

Sidi Unveils Industry-Leading Technology for 2025

February 20, 2025 Press Release

Versatile collection offers a trifecta of enhanced fit, technology, and modern aesthetics

Crazy Creek Launches AirLounger and Canoe IV

February 19, 2025 Press Release

The AirLounger and Canoe IV provide comfort, durability and versatility through innovative design.

Recco Expands with New SAR Helicopter Detector in Nepal

February 4, 2025 Press Release

Recco launches the first SAR Helicopter Detector in Nepal, enhancing safety for search-and-rescue.

Will Yakimas New OverNOut Vehicle Awnings Please Stand Up

January 14, 2025 Press Release

New branding for popular vehicle awnings SlimShady and MajorShady 270 set to debut

Senate Passes EXPLORE Act Modernizing Outdoor Rec Policy

December 20, 2024 Press Release

A legislation package 10 years in the making

The Recco Network Continues to Grow in Canada

December 19, 2024 Press Release

The new placement expands year round search and rescue capabilities to Newfoundland wilderness

Backpacker’s Pantry launches Backcountry Bucket

December 10, 2024 Press Release

The Backcountry Bucket is packed with 24 servings of premium, ready-to-eat meals.

Mammut Joins Recco Network with Eiger Extreme 6.0 Collection

December 4, 2024 Press Release

Mammut is the latest brand to join expanding global Recco network

POC Releases New Hedvig Wessel Signature Collection

November 27, 2024 Press Release

Collaboration with Freeride World Tour Champion reflects her roots in Norway.

Recco Network Grows Globally, Add Scott As New Brand Partner

November 26, 2024 Press Release

The brand-new Scott Flow Pro Mips helmet is the brand’s first product to integrate Recco technology

POC Unveils New Winter Season Collection

November 15, 2024 Press Release

New helmet, goggle collection is led by a strikingly refined design language

« Previous 1 2 3 4 5 … 14 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

The Lycra Company Partners on Women’s Workwear Collection

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IFit Expands Partnership with Samsung Health 

November 10, 2025

Under Armour and The University of Notre Dame Partner on Innovation Through Joint Research

November 6, 2025

Wolverine Partners with Paramount’s “Landman” Series

November 6, 2025

Milwaukee Athletics Signs Five-Year Deal with Adidas and BSN Sports

November 4, 2025

The Edge Fitness Clubs Bridges Gap Between Big-Box and Boutique with Amenity Expansion Plan

October 31, 2025

Fanatics Enters New Partnership with Football Australia

October 31, 2025

U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital

October 27, 2025

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