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Agency: Verde Brand Communications

At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

Recco and Peak Performance Expand Long-Standing Partnership

June 17, 2026 Press Release

New Ridge HIPE ACE 3L Hiking Jacket includes Recco technology to reinforce year-round outdoor safety

MSR Introduces the FreeLite Stash Tent for Spring 2027

June 16, 2026 Press Release

A versatile, packable, semi-freestanding backpacking tent designed for storm protection, comfort.

MSR Introduces New Coffee Accessories for Spring 2027

June 16, 2026 Press Release

Two new cookware products for caffeine loving adventurers: the Titan Pour Over and French Press

Therm-a-Rest launches NeoAir TrailMix, NeoLoft XXL for 2027

June 15, 2026 Press Release

The NeoAir TrailMix offers warmth, comfort, and value, and the NeoLoft XXL brings max sleep space.

Grassroots Outdoor Alliance 2026 Specialty Awards Winners

June 10, 2026 Press Release

Skinny Skis, Smartwool win Retailer, Vendor of the Year in annual peer-driven awards.

Royal Robbins Launches Mosquito Protection Styles

June 4, 2026 Press Release

New additions to best-selling Pucker and Spotless lines bring comfort and versatility for S27.

Vallon, Topo Designs Launch Limited Edition Howlin

June 4, 2026 Press Release

The limited edition run is in collabration with Colorado-based Topo Designs.

CEP Introduces the New Pro Run Optaspeed Bowtech

May 28, 2026 Press Release

Next-generation super trainer builds on the Omnispeed platform

Grassroots Outdoor Alliance 2026 Specialty Awards Nominees

May 28, 2026 Press Release

Winners to be announced at the upcoming Grassroots Connect Show

Backpacker’s Pantry Celebrates 75 Years in the Wild

May 19, 2026 Press Release

The company celebrates the miles, meals and community that have been supporting them since 1951.

POC Launches 2026 EF Pro Cycling Limited Edition Road Helmet

April 29, 2026 Press Release

Team pink Cytal blends elite safety, aero performance, and fan-ready design for 2026 releases global

Rossignol Group Announces Growth Strategy

April 23, 2026 Press Release

Year-round performance strategy drives growth and innovation across mountain sports.

Krimson Klover Achieves B Corp Certification

April 22, 2026 Press Release

Reinforcing Commitment to Responsible Business and Women-Led Impact

POC Unveils New Amidal Road, Gravel Cycling Helmet

April 16, 2026 Press Release

New Amidal adds to POC line of cycling helmets that offer aerodynamics paired with cooling

Scott Launches First Summer Product Including Recco

April 15, 2026 Press Release

Scott Endurance SL Waterproof Jacket is the first warm-weather integration of Recco for the brand.

« Previous 1 2 3 4 … 18 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

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