In a survey of 9,200 shoppers, Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch. The results were announced today at the Annual Retail Industry Luncheon during the National Retail Federation's 100th Annual Convention and EXPO in New York City. The Top 10 winners were honored at the luncheon.
While many of these companies are not new to the list, newcomer for 2010, Newegg (#10) jumped five spots to make the top 10 this year. Continuing to impress shoppers with their stellar service, Amazon.com (#2), LL Bean (#3), Overstock.com (#4), Lands' End (#5), JC Penney (#6), Kohl's (#7), QVC (#8) and Nordstrom (#9) round out the remainder of the list.
“In a time when many retailers are competing on price, customer service becomes an outstanding way to stand out in the eyes of the consumer,” said NRF Foundation Executive Director Kathy Mance. “These retailers have done a great job of distinguishing themselves from their competition.”
1. Zappos.com
2. Amazon.com
3. LL Bean
4. Overstock.com
5. Lands' End
6. JC Penney
7. Kohl's
8. QVC
9. Nordstrom
10. Newegg
