SnowSports Industries America (SIA) announced the winners of the 2010 SIA Canadian SnowSports Regional  Rep of the Year Award. In its fifth year since inception, this award  recognizes sales reps in the snow sports industry that have successfully  cultivated and furthered relationships with the retailer to increase sales of  snow sports products.

SIA received more than 400 nominations for this accolade from snow  sports retailers in the industry nationwide.   Within six regions, retailers were asked to vote for the rep they felt  most deserving.

The 2010 Rep of the Year Awards will be  given out during the 2011 SIA  Snow Show   in Denver, CO, at the Annual Awards Ceremony on Friday, Jan. 28 at 6pm  in the CSCUSA Central Food Court & Lounge, located on the Show floor. Each  winner will receive an award, to recognize their commitment to the industry, as  well as a one year SIA Rep Membership.

The 2010 Winners are:

 Region: Alberta  
 Winner: Dustin Adams  
 Lines: Globe Shoes, Dwindle Skateboards, Drake/Northwave    Snowboards, Voleurz Clothing, Eleven Outerwear and TSG Helmets   
 Region: Atlantic 
 Winner: Guy Pellerin 
 Lines: Line, Fischer, Swix Uvex, Toko, Hot Chilly's, Arcteryx  
 Region: British Columbia 
 Winner: Jennith James 
 Lines: Rip Curl  
 Region: Manitoba/Saskatchewan 
 Winner: Aaron Corrigan 
 Lines: Burton,    RED, Anon, Nixon  
 Region: Ontario 
 Winner: Phil MacMillan 
 Lines: Salomon Snowboards, Bonfire, Spy, The Commune,
 Herschel, Lowlife 
 Region: Quebec 
 Winner: Patrice Lussier 
 Lines: Burton, RED, Anon, Nixon 

 Voting for the  regional rep award began in August with surveys sent out to Canadian retailers.  Nomination criteria focused on five main  components including relationships with retail shops, communication with  retailers, proactively helping stores manage inventory, conducting shop clinics,  and timely response to retail shops' calls and emails.  

Click  here   to read more  about the winners.

The SIA Canadian  SnowSports Regional Rep of the Year award is part of the overall awards program  that SIA has continued to build over the past several years.  Other awards in the program include: the U.S.  Regional SnowSports Rep of the Year, U.S. SnowSports Regional Retailer of the  Year, Canadian Regional Retailer of the Year and Supplier of the Year  awards.