SGB Update Sports & Fitness
Reebok Launches Fitness Equipment Lines
Reebok Fitness unveil its new Functional, Combat and Studio ranges of professional fitness product at the IDEA World Fitness and Nutrition Expo.
Adidas to Help Fund Soccer Fields for NYC
Adidas has partnered with the U.S. Soccer Foundation, New York City F.C. and New York City to build 50 junior-sized soccer fields in New York City’s five boroughs over the next five years.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
Garmin Introduces Enhanced Mapping Tools
Garmin International Inc., a unit of Garmin Ltd., launched Quickdraw Community, a free online user-generated platform where users can share and browse HD mapping content, and download the data free.
Yue Yuen’s Sales Inch Up in June
Yue Yuen Industrial Holdings reported sales during the month of June rose 0.3 percent to $754.4 million.
Longstreth Sporting Goods Appoints Softball Manager
Longstreth Sporting Goods hired Danielle Dike as its softball manager.
Axe Adds Slugger Mookie Betts as Ambassador
Axe Bat, a division of Baden Sports Inc., announced a multiyear partnership with All-Star outfielder Mookie Betts of the Boston Red Sox.
Rollerblade Sponsors 26.2 Skate Marathon
Rollerblade served a presenting sponsor for Skate San Francisco – The Barbary Coast Experience. The three-day celebration, spanning from July 8-10, 2016, brought inline skaters from around the country together for the west coast’s only 26.2 skate marathon.
Fabletics Sets Store Openings
Fabletics, the activewear line co-owned by actress Kate Hudson, plans to open stores in Southern California, Nevada and North Carolina this summer.
Mavic Names Hawley US Distributor
Mavic has selected Hawley of Lexington, SC to distribute its wheels and other bicycle products across the United States.
UFC Sells Organization to Private Company
The UFC, the world’s premier professional mixed martial arts (MMA) organization, was acquired by WME | IMG.
Amazon Shares View of Sports & Fitness Industry at SFIA Summit
The SFIA 2016 Industry Leaders Summit (ILS) will feature Amazon Sports’ Category Lead, Fouzan Mansuri, and Sports Marketing Lead, Ryan Elvers, in a keynote chat.
Adidas Points Infringement Lawsuit at Skechers (Again)
Adidas filed a suit against rival footwear company Skechers, submitting to the U.S. District Court for the District of Oregon that Skechers, “shameless imitations tarnish the reputation of our brand.
Performance Sports Group Board Member Resigns
Performance Sports Group Ltd. shared that Larry Lucchino has resigned from the Board of Directors, effective immediately.
Under Armour Rallies Bryce Harper, Cam Newton in Upcoming Campaign
Under Armour unveiled its newest global marketing campaign, driven by the tagline, “It Comes From Below,” with sports featuring Bryce Harper and Cam Newton.
