Salewa, the Bolzano, Italy-based technical mountain brand for vertical, high alpine and alpine lifestyle pursuits, hired Perpetual Motion NW as the brand’s Pacific Northwest sales representatives.

Based in Fall City, WA, Perpetual Motion NW was founded by Principal David Egan in 1992. His nine-person team covers accounts across the Pacific Northwest from Alaska to Montana, including all of Idaho, Washington and Oregon.

“As the Salewa brand continues to grow and expand into technical apparel in North America, Perpetual Motion NW is the group to get the job done. Collectively, the group brings decades of experience in addition to high levels of motivation and enthusiasm that align perfectly with the Salewa brand,” said Steve Kropf, director of sales and marketing, Salewa North America.