SGB Update Sports & Fitness
All Good Gives 1 Percent Of Black Friday Sales To POW
Through its membership with 1% for the Planet, from Black Friday through Cyber Monday the skincare company will contribute 1 percent of online sales to Protect Our Winters.
Perry Ellis Extends License Agreement With Callaway Golf
PEI will continue to design, produce, manufacture and distribute men’s and women’s golf-lifestyle apparel across North America, South America, Europe, the Middle East and Africa.
Western States 100 Releases 2017 Lottery Entrants
A total of 4,260 entrants submitted applications for a total of 10,891 tickets, as of November 21.
CrossFit Games Move To Madison, WI
CrossFit Games Director Dave Castro shared at the close of the 2016 CrossFit Games Invitational, held November 20, that the 2017 Games will take place in Madison, WI.
Patagonia To Donate 100 Percent Of Black Friday Sales
The donations will go to grassroots organizations working in local communities to protect the air, water and soil.
Pro Football Hall Of Fame Awards Naming Rights For Village
Johnson Controls will become the “Official Smart City Partner” of Hall of Fame Village, which includes venues such as a virtual reality Hall of Fame Experience.
Sprayground Taps Steelers’ Antonio Brown
Sprayground Founder and Creative Director David Ben-David is lauching a new high-end bag line “DBD,” created in collaboration with Pittsburgh Steelers Wide Receiver Antonio Brown — aka the number one fantasy pick of the season.
Anta Enters American Sneaker Biz With Klay Thompson Signature Shoes
Anta America began its venture into the U.S. sneaker business with the release of Klay Thompson’s signature footwear line — the KT2 “Players Edition.”
Tracksmith Releases ‘Back To The Starting Line’ Video
Tracksmith, a running apparel brand that taps vintage track and field design inspiration, released a short video honoring the unique origin story of two runners.
Dick’s Joins Sports Matter Green Shoelace Movement
The sporting goods retailer will donate $2 from every shoelace sale to its foundation’s Sports Matter program, which is dedicated to helping save underfunded youth sports programs.
Pearl Izumi Opens 2017 ‘Ambador’ Applications
The Ambador name is derived from an excerpt of the Pearl Izumi Pact, where athletes pledge to “Take the a– out of ambassador.”
G-Form Adds Women’s Soccer Star To Ambassador Group
G-Form welcomed Tinja-Riikka Korpela of FC Bayern Munich and the Finnish National Team as its newest soccer brand ambassador.
Gold’s Gym Egypt Teams With DNAFit On Genetics Insights For Members
Through this partnership, people will be able to receive a personalized report explaining to them details such as their response to power or endurance exercise, food sensitivities and recovery time.
Aqua Sphere UK To Drop Biggest Marketing Campaign To-Date
The #TrueSwimmer campaign will target the everyman and everywoman who just love to swim.
Schoeller Launches Redesigned Website
The website highlights the Swiss textile company’s range of groups and technologies, current customers, sustainability practices and history.
