SGB Update Sports & Fitness
NHL Appoints Pandora Marketing Leader To EVP, CMO
The National Hockey League (NHL) named Heidi Browning as EVP and CMO of the NHL. The appointment was announced by Commissioner Gary Bettman on September 28, 2016.
RunJumpThrow Reaches 500,000 Children
Since its inception in 2015, RunJumpThrow (RJT) has reached 500,000 children through physical activity programming, according to USATF.
Under Armour To Sponsor University Of Alabama At Birmingham
Under Armour will provide on-field and training gear for the university’s 18 varsity sports.
Study Finds Minimalist Shoes Increase Leg And Foot Muscles
Researchers from The Hong Kong Polytechnic University (PolyU) and Harvard Medical School said the findings point to its potential application in rehabilitation programs.
Fabletics Pairs With CFDA And Fashion Targets Breast Cancer
Fabletics, the activewear subscription-based company co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
Does Garmin Want Kids Fitness Data?
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), unveiled its new activity tracker with a twist: it’s for kids instead of adults.
9Round Kickboxing Franchise Opens 400th Studio
9Round, a specialized kickboxing fitness center founded by professional kickboxer Shannon Hudson and his wife Heather, opened its 400th location.
Global Sports Ventures Brings Pro Cricket To The U.S.
The United States of America Cricket Association (USACA) licensed exclusive rights for a Franchised T20 Professional Cricket League to Pennsylvania-based sports development company Global Sports Ventures LLC.
REI Outessa Inaugural Summits Attract 415 Women
The inaugural REI Outessa Summits, at Kirkwood Mountain Resort near Lake Tahoe in California and Powder Mountain in Utah, drew 415 women aged 17 to 67 and from 40 states and three countries.
Beachbody Launches Ironman Sponsorship Program
Beachbody Performance is seeking one or more individuals to sponsor and help prepare and train for an Ironman event in 2017 through its Make Me An Ironman initiative.
United Soccer League Total Attendance Increases
The United Soccer League (USL) closed out its 2016 regular-season schedule over the weekend and reported a total season attendance of almost 1.5 million for its 29 teams, a 33 percent increase from 2015.
Adidas Golf Extends Sponsorship With Dustin Johnson
Adidas Golf and Dustin Johnson today announced a new multi-year apparel and footwear deal. 2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award.
Dick’s Sporting Goods Extends Partnership With Team USA
Dick’s Sporting Goods extended its support of Team USA and its athletes as the Official Sporting Goods Retail Sponsor through the 2018 Olympic and Paralympicc Winter Games in PyeongChang, South Korea.
ProForm Sponsors Disabled Cyclist Ride From Dallas To D.C.
ProForm, inventors of the ProForm Tour de France cycle and other equipment, signed on as lead sponsor for the Emmanuel’s Ride for Change — a 1,800-mile Dallas to D.C. ride beginning October 1, 2016.
Marika Activewear Enters GCE International Licensing Arrangement
Marika, a fast growing activewear and athleisure lifestyle brand, will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
