Gold’s Gym Egypt and U.K.-born company DNAFit entered an official partnership that will bring DNAFit’s genetic makeup technology to the Gold’s gym floor.
Through this partnership, people will be able to receive a personalized report explaining to them details such as their response to power or endurance exercise, food sensitivities and recovery time. Education regarding how to read and understand these reports will be available as well. DNAFit has signed an exclusive agreement with the Gold’s Gym Academy to provide training and certifications to the community. These courses will be available starting early January 2017.
Mohamed Nassif, chairman, Gold’s Gym Egypt, said, “We are thrilled to partner with such a reputable company as DNAFit. Gold’s has been the leader in the fitness industry in Egypt for the last 20 years and we recognize that these new types of technologies are fundamental to securing the ongoing expertise needed in order to provide the best services to our staff and members.”