Aqua Sphere UK, a premium swimwear and swim accessories brand, shared that come 2017 the company is investing in a new global marketing campaign, which will share with everyday consumers the credentials of Aqua Sphere products.

“The #TrueSwimmer campaign will target the everyman and everywoman who just love to swim, whether his or her goals are to clear their mind, get into shape, push themselves to complete an open water swim or triathlon or just to have some valuable ‘me time’ in the pool,” said a representative for the company.

The new campaign is set to roll out in January across a range of digital and print platforms, and will be Aqua Sphere UK’s biggest marketing investment to date, according to the company.