SGB Update Sports & Fitness
Adidas Signs Beer Mile World Record Holder
In July the 22-year-old Canadian set a world record time of 4:34:35 at the Beer Mile World Classic in London.
The North Face Locks Down Three Ultra Runners
The North Face, a division of VF Corporation, added three ultramarathon athletes, Clare Gallagher, Paddy O’Leary and Cody Reed, to its performance team.
UFC Gym Opens In Rocklin, CA
The opening of the 10,000-square-foot facility will include classes, demonstrations and an appearance by UFC bantamweight Urijah Faber.
Vertical Brands Appoints Bill Post To Lead K2 Apparel
Post, who previously worked with Nordica, Cocona, Point6 and other outdoor industry brands, will lead Vertical Brands’ efforts to oversee K2 Sports Apparel design, manufacturing and product sales.
Vert Wearable Inks NCAA Deal With Auburn University
Vert debuted its first team system last year with their first NBA client, the Miami Heat.
RYU Apparel Joins NYC Pop-Up
RYU Apparel Inc., a manufacturer of performance apparel, will be included in the New York City holiday pop-up shop The Run Up, which is open from December 8 -11.
Motus Global Launches Football Biomechanics Tool
The tool consists of a 3D sensor embedded in a compression arm sleeve or an arm band, and is worn throughout all throwing activity.
Majestic Parent In Talks With MLB Regarding Easton Facility
VF Corp said it is in ongoing, productive talks with Major League Baseball (MLB) with a collective goal to ensure that VF’s Easton, PA, facility continues to produce on-field uniforms for MLB “for a very long time.”
Under Armour And Fanatics Partner On Long-Term MLB Deal
Under Armour becomes the official uniform provider to MLB starting in 2020, marking the brand’s first-ever professional league uniform deal.
Beachbody Enters MMA Category
Beachbody, a provider of fitness and nutrition programs, is entering the category of Mixed Martial Arts with the release of the company’s first MMA-inspired fitness and weight loss program, dubbed Core De Force.
Jonas Fitness Appoints Its COO To President
Scott Burgess has held the role of chief operating officer at Jonas Fitness since 2014 and will assume official responsibility for the company’s overall leadership and direction.
MusclePharm Hires New CFO
MusclePharm Corporation appointed Peter C. Lynch CPA as the company’s new chief financial officer, principal financial officer and principal accounting officer.
Genesco’s Q3 Earnings Leap Past Street Estimates
Third-quarter earnings benefited from better-than-expected sales and significantly stronger margins at Lids Sports Group. The retailer nonetheless retained its guidance for the year due to the impact of unseasonably warmer weather and continued fashion shifts at Journeys.
G-III Q3 Sales, Profits Slip
The parent to Starter and other team licensed and fashion brands also revised its fiscal-year outlook following its acquisition completion of the Donna Karan and DKNY brands.
Adidas Opens Largest Store In NYC
The 45,000-square-feet location at 565 Fifth Ave. on the corner of 46th Street features “stadium retail” design, a juice bar, a personal fitness consultation area and customization areas
