RYU Apparel Inc., a manufacturer of performance apparel, will be included in the New York City holiday pop-up shop The Run Up, which is open from December 8 -11.

The Run Up is hosted by Fancy.com and will be located in the 25,000-square-foot space of the High Line Park, and will bring together more than 40 established and emerging brands with an array of curated products.

RYU will join brands including Apple Pay and Square that are sponsoring a gifting suite; Tesla, which is providing courtesy transportation and test drives; and Richard Branson’s non-profit organization Virgin Unite, which will be presenting custom products designed by Sir Richard Branson.

“We are thrilled to join some of the top globally recognized brands for a holiday shopping experience that exceeds consumer expectations,” said Marcello Leone, CEO, president and chairman of the board, RYU.

The Run Up, located at 461 West 14th Street in New York, will be open to media, VIP and celebrity guests on December 7 before opening to the public.

Photo courtesy RYU Apparel