SGB Update Sports & Fitness
Russell Athletic Launches ‘Dear Seniors’ Program
The effort, led by a commercial to air during the Russell Athletic Bowl, will be complemented with a digital and social content campaign.
Fabletics To Open 12 Stores In 2017
Most of the brand’s new stores will average around 2,200 square feet and will open in key markets before fall 2017.
AFL’s Philadelphia Soul Create Recovery Room With NormaTec
The Soul’s new Recovery Room will include four recovery stations featuring NormaTec products.
British Cycling Hires Olympic Sailing Manager To Performance Director
British Cycling hired Stephen Park as the Great Britain Cycling Team’s new performance director.
PTR Honors Tennis Instructor To Hall Of Fame
Dr. Ludovit ‘Louie’ Cap, of Hilton Head Island, will be inducted to the PTR Hall of Fame at the Awards Banquet on Wednesday, February 15.
Amazon Reveals Holiday Shopping Figures
December 19 was the peak worldwide shipping day this holiday season.
Powdr Enlists Backbone For Communication Strategy
“With its focus on adventure lifestyle and its portfolio of leading brands, Powdr is in the vanguard of the experiential movement,” said Penn Newhard, founder and managing partner, Backbone Media.
Decibullz Names PR Agency
Backbone will work to amplify Decibullz’s presence in the shooting, hunting, fitness and active lifestyle markets.
Google To Launch Two Android Wear Smartwatches In 2017
The smartwatches will be the very first wearable devices to come with Android Wear 2.0.
Under Armour Adds 30+ Million Connected Users
Under Armour added more than 30 million users to the Under Armour’s Connected Fitness community, ending 2016 with more than 190 million users worldwide. Among the year’s stats for the Connected Fitness community: In 2016, users tracked nearly 800 million workouts and took more than 1.5 trillion steps. According to Under Armour data scientists, it takes an average […]
Finish Line Youth Foundation Donates More Than $523,000 In Q3
The 17 grants to youth organizations receiving grants focus on healthy lifestyles and youth development.
Sports Industry Credit Association Launches U.S. Branch
The non-profit sports industry credit organization has launched a U.S. based association in Burlington, VT, naming a former Burton exec as its head.
Overload Golf Hires Industry Veteran As Chief Technical Officer
Harvey Partners named industry veteran Randall Henry co-founder and chief technical officer of Overload Golf.
O’Neill Wetsuits Partners With CenterStone
The wetsuit manufacturer will use the iVendix platform to support their reps’ and customers’ ability to manage all aspects of wholesale ordering.
SGB Media Holiday Schedule
SGB Media and SportsOneSource will be running on a limited schedule the following week to allow our employees some extra time off with their family and friends during the holidays.
